People, Planet, Profits & Projects

Well, you have to admit it's a better blog title than:

Halftone gel lithography for photo-patterning polymer gel sheets.

In our research on sustainabiity, we have often come across elements of the new science (well, it's not that new, but it has a new name) of biomimicry.

Biomimicry has been described as "the quest for innovation inspired by nature". 

Notice the number of times that Janine Benyus, the leader of the Biomimcry Institute uses the word "project" when she discusses, in the video below, how biomimicry impacts sustainability technology.

We were inspired for this post, however, by a unique and recent discovery at the University of Massachusetts, Amherst, which does indeed come under the technical title, "halftone gel lithography for photo-patterning polymer gel sheets".

From this article in Science Daily, here is a summary of what this is all about:

ScienceDaily (Mar. 8, 2012) — Inspired by nature's ability to shape a petal, and building on simple techniques used in photolithography and printing, researchers at the University of Massachusetts Amherst have developed a new tool for manufacturing three-dimensional shapes easily and cheaply, to aid advances in biomedicine, robotics and tunable micro-optics.

Ryan Hayward, Christian Santangelo and colleagues describe their new method of halftone gel lithography for photo-patterning polymer gel sheets in the current issue of Science. They say the technique, among other applications, may someday help biomedical researchers to direct cells cultured in a laboratory to grow into the correct shape to form a blood vessel or a particular organ.

"We wanted to develop a strategy that would allow us to pattern growth with some of the same flexibility that nature does," Hayward explains. Many plants create curves, tubes and other shapes by varying growth in adjacent areas. While some leaf or petal cells expand, other nearby cells do not, and this contrast causes buckling into a variety of shapes, including cones or curly edges. A lily petal's curve, for example, arises from patterned areas of elongation that define a specific three-dimensional shape.

The implication to projects and to sustainabiity, is immense.  This may mean that a biomedical research project will be able to direct cells cultured in a laboratory to grow into the correct shape to form a blod vessel or even an organ.  And with the ability to manufacture three-dimensional shapes easily, quickly, and cheaply, the possibilities for projects - and project managers - and sustainability - are nearly endless.

UPDATE:

Almost forgot this other great application of biomimicry - Geckskin.

Read the article here.  Fascinating.  Think of the projects!  It will literally have you climing the walls.

You can learn much more about biomimicry at the Biomimicry Institute.

Enjoy.  And feel free to mimic (share) this post with fellow project managers or other interested mockers!

Leapfrogging from our last post, "Plug or Play", in which the electric utilities communicate to their customers that electric use will be around for a long time, and keeping in mind that moving to electric vehicles (although a good thing) will also transfer a large load of electric demand on the generation of electricity, what's being done to make sure that the electric utilities generate their power from renewables, rather than fossil fuels?

And, what role does - or should - government have in that motivation?  They're unlikely to do it themselves, especially if the profit margins are lower and/or they have to charge us more for their product, right?

With that in mind, we'd like to draw your attention to an article from today's Cape Cod Times - a short one - and have you read that and let us know what role you think the government should have in 'persuading' electric utilities to move towards renewables.

As you see from the article, this generates (excuse the pun) work for project managers.

Here is the link.  Please read the article, "Green Energy Gets a Boost",  and come back here when done.

(Humming sound from author)

(A little more humming, follwed by a tapping of fingers on the desktop)

(More humming, and a yawn...)

Oh, good.  You're back!

You read the article, right?

*Sigh*, if you didn't read the article (tsk, tsk), here is a snippet that will help you finish this post with at least some sense of satisfaction:

The bills, now before a conference committee, increase the amount of electricity from renewable energy projects that can be sold back into the grid. Both require a more than doubling of the renewable energy utilities must buy. Buying the power would require competitive bidding, a measure that is considered a response to the noncompetitive process used by Cape Wind to sell more than 75 percent of the power from the proposed Nantucket Sound wind farm to NStar — now owned by Northeast Utilities — and National Grid. When Cape Wind entered into contracts with the two utilities it was allowed to do so without going out to bid.

So, what do you think? Is this a good role for government?  Do you think, that as we wait for renewable energy sources to come down in price, the government should incentivize the utilities to buy renewable energy?  Should the government, instead, be incentivizing companies to work on new ways to generate renewable energy more inexpensively?  Or both?

We'd love to hear from you.  If you have the energy.

When you think about recycling, you probably think about an empty water bottle, an egg carton, and today's newspaper.  The remains of the day, so to speak.

But you could also think about one of nature's best recyclers - the vulture.  And they are pretty good at recycling the 'remains of the day'.

In an excellent posting on an excellent blog - "Krulwich Wonders" - Robert Krulwich writes about these amazing birds and their ability to reduce the remaining meat from dead animals to nearly nothing and to return nutrients back to the Earth.

Krulwich says:

"the bulk of the cleanup goes to the hero of my tale, nature's prize janitor — hard-working, efficient, unbeloved, unadmired and now down on its luck. I am talking about the vulture. The vulture needs a little bit of love ...

... not only because these busy birds clean up giraffes (and hippos and gazelles and lions in Africa) weighing, by one estimate, about 12 million kilograms, or the weight of about 200,000 men — but because they do it all over the world, gobbling up dead goats, cows, deer, rats at no charge, recycling that flesh back into other living things and then into the Earth.

They are built for this work. They will spot a corpse from high in the sky, swoop down, then cautiously approach, while tens, then hundreds of other vultures, seeing a gathering, will join in. If the meat is getting a little skanky, they don't care. The have a digestive system that can handle bacterial biotoxins. Rotten meat doesn't make them sick. And if they get covered in blood and body parts, that's a plus, because the odor keeps lions and other enemies away. What's more, because their diet probably makes them taste bad, says biologist Bernd Heinrich, "few animals eat them."

However, there's a problem. And it has to do with the product of a project.  This particular project was to introduce the drug diclofenac for agricultural use in protecting cows in India and Pakistan from immflamatory diseases.  The drug had been used in humans for decades without a problem but things changed when it was used on livestock.

Again, from Krulwich:

But the worst news is that vultures now have a drug problem. In Asia, where (in Hindu countries) cows are allowed to roam and die, where there are elephants, goats, monkeys and rats, vultures have held on, especially the white-rumped vulture. For centuries, the vulture was everywhere, living comfortably near human cities. Then, 20 years ago, very suddenly, it began to vanish. The collapse was so sudden, by the 1990s, biologists counted fewer than 10,000 individuals, mostly in Cambodia.

What happened? It turns out that an American drug developed to protect cattle had become popular in Asia. It's an anti-inflammatory medicine called diclofenac. When vultures descended onto a diclofenac-infused cow, many of them suffered kidney failure. So many vultures feast on a single cow that just one feed can poison hundreds and hundreds of birds.

The decline in the vulture population is one of the steepest ever seen in any bird.

And here is some reinforcing info from a news story on this subject form Bird Life:

In India, vultures have traditionally disposed of carcasses in cities, villages and the countryside, reducing the risk of disease and helping with sanitation. With the vultures gone, carcasses are likely to take much longer to be stripped, increasing the risk to health. Feral dogs are filling the scavenging void, and their growing numbers also increase risks to human health and safety: they are carriers of rabies.

Here we see that the problem comes back and (excuse the pun) bites us humans, not only in the remvoal of an important piece of the mechanism nature uses to return nutrients to the Earth but also with the secondary risks of the un-eaten carcasses and new problems introduced by feral dogs.

So what does this have to do with project managment and sustainability?

The connections are there on two levels.

First, there are the direct project implications of finding new drugs that will work with cows but still have low, or no, impact on the vulture population; and there is the direct connection in terms of research projects to narrow the cause to diclofenac.

But there is also the higher level connection with regards to the product of the project - which was to expand the use of diclofenac to livestock.  Did the project take into account the long-term use of the drug and its ramifications?  Did the project take into account the entire natural system in which it was to be deployed?

These are the questions that we assert that project managers need to ask.  If you will allow us a bit of humor in this very serious topic, we need to think about the way that the project's product will - ahem - carrion.

Even on Governor's Island, which houses both the international airport and the federal university of Rio de Janeiro, waste water pours unfiltered into the environment. The treatment plant there doesn't work either".

Step back and think about that for a moment.

Seven waste treatment plants.  Three of them work.  The four failures are attributed to "poor planning and corruption". 

In this photo taken on Friday, June 15, 2012, a pig eats from a trash-ridden creek that runs towards the conference center where the United Nations Conference on Sustainable Development, or Rio+20, takes place in Rio de Janeiro, Brazil. The throngs streaming into Rio for the Earth summit may be dreaming of white-sand beaches and clear, blue waters, but what they are first likely to notice as they leave the airport is not the salty tang of ocean in the breeze, but the stench of raw sewage. (AP Photo/Victor R. Caivano)

Not quite the image of Rio you expected, right?

Let's see.  Which discipline is it that creates a unique deliverable with a specified start and finsh time, applies a code of ethics and professional responsiblitiy, and gets things done?   Like, for example, say, turning over a waste treatment plant that runs properly?

I'm pretty sure you'll come up with the same answer that we did: project management.

And what is the purpose of the seven waste treatment plant projects?  To provide a more sustainable aquifer and water supply for Brazil's people.

50,000 attendees from 190 countries are seeing the results of failed projects.  Four out of seven waste treatment plants not working.  Project management - or the lack of it - right in their face.

So here is an in-your-face example of how the two concepts are sometimes quite directly related.

And 50,000 ecology-minded individuals are seeing firsthand what happens when the project management discipline isn't successful (although to be fair, we're sure that there are other disciplines who have 'helped' in these failures).

These examples of Green By Definition¹ Projects quite strikingly demonstrate the intersection of PM and sustainability.  We hope it will increase the awareness in the PM community to look for the sustainability aspects of their proejcts which likely do not have the direct environmental impact of a waste treatment plant.  And we hope also that it will reiterate the importance of providing whatever deliverable(s) your own project was meant to deliver.

¹ Green Project Management, Maltzman and Shirley 2011

The first word our blog's title is People.  And it's been said that project managers don't manage projects, they manage people - who then execute projects. 

We often focus on the other three elements (planet, profits, and projects),but this post shows that good work done in the "people" area flows easily to the other aspects of the QBL (Quadruple Bottom Line).

This post is about the Corporate Social Responsiblity (CSR) efforts of a couple of companies - about how they are initiating projects that help people.

We start with New Balance.  Ane we'd like to have you start with a look at this brief editorial from today's Boston Globe:

"Lately, the notion that commuter rail can reliably meet the needs of local employers often seems in doubt amid the MBTA’s money troubles, and efforts to promote bicycling as a serious means of commuting sound to skeptics like an urban planner’s pipe dream. Which make the role that New Balance, the local athletic-shoe maker, is playing in the local transportation landscape all the more noteworthy.

New Balance has for the last two years paid for the shoveling of the Charles River bicycle and running paths during the winter months. Last year, the company also became the corporate sponsor of the Hubway bike-sharing system. Promoting outdoor activity is good PR for a Boston-based company that makes athletic apparel. But the company’s willingness to tie its name to bicycling also has a legitimizing effect on an insurgent form of transportation.

Meanwhile, New Balance’s commitment to pay for a new rail stop near its planned mixed-use development is another significant statement. The MBTA has been under siege in recent years as its financial woes have deepened, and recently approved price hikes are bound to discourage some riders. The New Brighton Landing stop, as the facility will be known, will fill a need in an underserved neighborhood. It’s also a clear vote of confidence in the viability of the rail system.

If this is a self-interested move on New Balance’s part, well, so much the better: The company’s presumption that rail service for its employees is worth millions of its own dollars sends a strong message to everyone else."

What we see here is a company doing the right thing - funding portfolios of projects that align with its overall mission statement, and enhancing its brand name to the point where a major newspaper is effectively helping it advertise its image.  And we see that by doing the right thing, they are doing things right - one of the 5 Assertions that form the foundation of our book Green Project Management.

From New Balance's web page, here is a fairly inspirational statement:

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New Balance is aligning its strategy with its projects, and using its projects to help project its brand and stay true to its mission.  We think this is a great example, and it's reassuring to see them get some good public press from their project efforts.

That good press helps their image.  A good image drives sales - and revenues - and profits.  This builds morale.  Visibility of projects like these helps project managers with a bent for sustainability and CSR link their 'workaday" projects to the more lofty goals.  It's then up to the individual project managers to make that connection.  When companies do what New Balance is doing, it's much easier.  And it's not just consumer product companies; we've seen a similar effort from Alcatel-Lucent and its contribution with the creation of the non-profit GreenTouch consortium and their recent breakthrough in huge energy savings in the telecom/IT world with their Bit-Interleaved Passive Optical Network protocol.  Visible programs such as those by Alcatel-Lucent and New Balance help the project manager who is working on a new optical product release, or a new atheletic shoe, connect their project's 'sustainability goals' to corporate goals.

Take a lesson from these companies.  If you're a corporate executive, note the good press they're getting, sense the way it makes their employees (including project managers) feel.  If you're a project manager, find out what similar efforts your company has undertaken.  Use them as inspirations for your projects and use them to help demonstrate why you are 'psyched' about sustaianbility elements in your project, and how they go do indeed serve but also go beyond altruism; it really is about People, Planet, Profits, and Projects.