“Be careful what you ask for cause you just might get it.” Refrain from “When I Grow Up” by The Pussycat Dolls
Many organizations are chasing the “innovation” strategy. We want all of the benefits, don’t we?
We want the shiny design, the “loyalty” of our clients, the envy of our competitors, and the bountiful revenue.
This is “hot” change. Maybe uncomfortably hot.
What price is the organization willing to pay?
What price are you, the leader, willing to pay? How about you, the employee?
If it were easy, someone else would already be doing it.
Real breakthrough (there’s a shiny word) innovation is hard. Anyone who has even attempted it and failed knows how perilous this journey is.
It is perilous for at least three reasons. This post looks at:
Aligning with the four corners of the “earth”
There are at least four sources for innovation, inspiration, and collaboration:
For some organizations, there may be many more sources. For example, your Board and investors might want to weigh in; volunteers (in hospitals, for example) might have a useful perspective.
The point here is that these are very diverse constituencies with different experiences with your “product” (or service or opportunity) and very different agendas. There are “interests” and polarities to be managed. Their opinions will diverge greatly and converge powerfully.
Engaging them has been referred to as “herding cats” or “riding rodeo.” It requires a certain set of skills. Some organizations call it “stakeholder management” — I actually prefer the term “stakeholder engagement.”
Keeping the team together on the journey to innovation
The status quo may not be brilliant but it is often comfortable. It is known and predictable.
Some might have said that the Murphy beds of the 1950s were more than adequate (see Post 1). Why go through the effort of innovating it?
There are a lot of reasons to get stuck, to resist — for the initiative to stall out or flame out and lots of factors:
The leaders must remain resolute and must be energetic in continuing to engage their teams and constituencies. It takes powerful momentum to keep the innovation freight train moving — it takes all of the change execution skills and resources you can muster.
One of the Conner Partners leadership mindsets about transformational change strikes me here:
“Sponsors and agents aren’t there to make people comfortable during change—their job is to help them succeed despite the inevitable discomfort” (“Realization Mindset for Sponsors”).
“The inevitable discomfort”
In the previous post, I talked about strategic intent and the clarity leaders gain in that process. It is essential to share and perpetuate that clarity throughout the organization and the constituencies involved. It is only the first step toward managing discomfort.
Many change management approaches rely solely on broadcasting communication for this. You know what it looks like: townhall meetings, webinars, emails, intranet websites. These are good, but insufficient. People need to talk through their doubts and reservations. And, rather inconveniently, we all need to talk through it more than once.
Previously, I have referred to the commitment curve. We tend to think that we help people get on the commitment path and they stay on it. Nothing could be further from the truth. At every point in time, it is human nature to assess new information coming in. We can stall or drop out at any point, and we often do?usually when we become uncomfortable.
When leaders at each level of the organization talk with their people regularly they can head off discomfort by providing additional information and clarification or sometimes by reminding them about the benefits and consequences for the organizations and themselves.
Because innovation is fraught with ambiguity, the need for ongoing conversations is even more imperative than in other change. Information is updated regularly and decisions are made on the fly. It is easy to get left behind and feel out of the loop. Great leaders mitigate this and keep people aligned by sharing updates and discussing implications.
Innovation is one of the single most important strategies of our generation. It is more than a competitive advantage?the future of our organizations, communities, and economies depends on it.
Innovation is transformational change. Let’s invest in understanding how to do it well.
Are you in the midst of this struggle? Let’s talk [email protected]
This is the second post exploring the role of leaders in transformational strategy execution. It is not the only risk, but it is the biggest risk. Being a great leader is NOT a ‘gimme’ for being a great sponsor. What do great sponsors do differently?
Reason for hope – great leaders are great learners
We have phenomenal leaders on this continent, and leaders-in-waiting ready to step up. The first step towards a successful execution is to find the leader who is first prepared to learn how to be a great sponsor in this new world order.
“Let him that would move the world, first move himself” (Socrates)
Do you doubt that your role is so pivotal or that it is so different than yesterday? The findings of almost every survey (from McKinsey to the Project Management Institute to Prosci’s ‘best practices’), states leadership is the number 1 success factor in the implementation of transformational change.
And yet few leaders ramp up for this very different kind of change. Transformational change is rare. Few leaders spend their careers implementing such complex change.
In fact most leaders come to transformational change as operational experts and change novices. Why? Two reasons:
The single biggest risk to project success is the leader who underestimates his / her role and what must be done differently.
Most organizations have support groups, internal consulting divisions and Program Management Offices, very familiar with transactional change and who are eager to support. That is a great base.
Together we ask leaders: are you ready to explore what it means to be a great sponsor of transformational change? This will change the way we operate together and it will change the results we can achieve together.
What does it take to be a great Sponsor – a Change Leader?
Over 37 years Conner Partners has studied organizational change and has identified the characteristics of “winners” and “losers”. This research is updated constantly (the latest version of the Change Execution Methodology was released last month). BTW, the biggest change is still an opportunity for many organizations – integrating strategic alignment, people change management and project management. And, this is not answered by installing a PMO.
What does the research say are the most important characteristics of great sponsors? Here are a couple of examples quoted directly from “How to be an Effective Sponsor of Major Organizational Change”:
The full list can be referenced on the website (behind the registration page here) and there’s also some great information on role definitions and cascading sponsorship structures.
None of these are as simple as they seem – it is the experienced judgement on the fly that makes the difference from good to great. And that’s why Fortune 100 organizations retain external support on mission critical business imperatives.
Ready to contract for a great “Sponsor-Agent Relationship”? Check out Daryl’s series here on his ChangeThinking blog (tip: there’s a great free download of a tool we use in the first post).
Sponsorship is not the only risk to strategy execution. Over the next couple of months, I will come back to review other challenges, such as:
If you would like to discuss strategy execution approaches we have implemented successfully for other Fortune 100 companies it would be a pleasure to connect – you can reach me at [email protected].
Back in the day, there was a bit of a joke – not a “ha ha” but an “ahem” – how many tries does it take for an organization to implement a strategy? Today, most organizations get one shot, that’s all. The alternative could be bankruptcy (consider the bleak horizon facing Nokia). A few of the brave and lucky, and prepared, can succeed at “turning that yacht around in a bathtub”.
If you are approaching a ‘too important to fail’ strategy, and have not sponsored a transformational change program recently, then this conversation is for you. Or if your program is in urgent need of remediation, stay tuned. What is the biggest risk? Leadership follow through.
First the context – does this sound familiar?
Inside of organizations, we all know it, there is an inertia. As hard as leaders try to coax, push or demand, sustained traction remains elusive.
Projects still start off with bang, or sometimes a room temperature “yea” or very cautious WIIFM, then head into a grind of excuses, delays, short falls and near misses.
You know it – it usually starts with lots of meetings where leaders describe the vision, scope creeps in, then delays, then ruthless scope cut, then a massive puuuussshhh. Sometimes a launch emerges but more often a compromised end product and sometimes at complete fizzle out (usually under cover of some other event, such as an economic decoy or re-org, etc). You don’t need statistics to tell you that ~70% of transformational change fails.
None of us can afford another failure of this kind.
Remember the mission – the calling
We need success like never before. Our economies and our communities need revenue growth, and job creation, where ever feasible.
The stakes are higher than ever – and the risks are just as high.
Project funding is too precious. Competition is too fierce.
Leaders must, and can, get strategies airborne. And there are many internal and external resources who want you to succeed.
This is not a square peg, square hole problem – the challenges are different
Yesterday we were manufacturing-driven and we were great at it, so great that it is difficult to leave the memory of the glory days. Efficiency and effectiveness were enough to get 10, 20, 30% costs savings and that was great. It still is, take it whenever you can get it. That was transactional change – reforming processes and technology. The largest of this is Enterprise Resource Planning (ERP) - this crosses the line to transformational change – where we need people to change the way they think about their work, not just the order in which they operate. This enters into the territory of the riskiest of strategies.
Take this another step forward and, amongst all of the economic challenges we are dealing with, our focus must evolve again.
We are an increasingly digital society. So what? Well, as we are increasingly information-driven there are more moving parts to opportunities and those parts themselves are more dynamic.
Is your organization looking at service-driven strategy, e.g. “partnering” and “collaboration”, or becoming innovation-driven? These involve the most difficult of change – changing the way people think about their jobs and their colleagues, about how they perform on a daily basis.
The implementation approaches that work on transactional change, that were successful in the glory days, are inadequate against this so-called “soft” side of change. ‘Telling the vision’ and issuing compliance-driven instructions are insufficient in complex, dynamic change where we need the passion and judgement of our people as the ROI pivot.
This is the first of the round peg, square hole dilemmas. Something must change to get success.
Round peg, square hole dilemmas – risks
The laundry list is significant:
So what is the single biggest risk? Survey results are resounding: leadership. Leadership in the form of insightful and accurate strategic planning and change stewardship (sponsorship). Leaders are the only individuals within the organization with the purview and authority to deal with these risks. And this does not point to a single leader (tho that is important) within the organization – success relies on the synergy within the leadership team. The biggest risk is leadership follow through – from concept to realization.
Okay, we covered a lot of ground for a single blog post. In Part 2, scheduled for early August, I will come back to: “Reason for hope – great leaders are great learners” and “What does it take to be a great change leader (sponsor)?” and we will link to some great Conner Partners’ research on “the characteristics of effective sponsorship”.
Meanwhile, if you’d like more check out Daryl Conner’s “Sponsorship” series here on his ChangeThinking blog.
If you would like to discuss strategy execution approaches we have implemented successfully for other Fortune 100 companies it would be a pleasure to connect – you can reach me at [email protected]