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"The future is coming faster than you think", Mark said in his workshop at the PMI Global Congress-EMEA. Mark Stevenson (@Optimistontour) is a futurist, as his blog description says, and an expert on global trends and innovation. Also, he is the author of the bestseller ‘An Optimist’s tour of the future’.
Continuing what Isabel Aguilera told us on the first-day keynote, Mark clearly presented various
The title of the workshop is very well chosen because it blends two concepts that invite reflection: Alert and Optimism in the Future. On the one hand, he aims to give a message of alert about changes in the businesses that bring with them technological advances and innovation. On the other hand, all these innovations bring changes with them, but also new opportunities.
"Dinosaurs disappeared because they didn't have a space program."
This is what happened to many companies that did not see what technological advancements supposed for their business and did not design a plan to redefine it and their services. When a company is not sure about what it produces and what consumers really need, it becomes a dinosaur with few expectations to survive over time. There are many examples caused by some disruptive technical advance that suddenly changed the consumer's needs: the almost total disappearance of discs with the emergence of the digital music market; publishers of newspapers and news companies; the industry of photography and film; the sale and rental of videos; and many others.
Mark raises a number of questions about all these dinosaur companies that come to our minds:
Most of these companies in danger of extinction had a wrong conception of the reality where they were operating and the service they were providing: when someone bought a disc, they were not really buying a vinyl or a CD, however, they were buying an experience. Many of the successful companies reach the size of dinosaurs while they are taking care of operations, competitiveness and management of your business. However, they leave the service they are giving users aside: the experience of listening to music, being informed or remembering an image from the past.
It only takes a technological change that enables another way to satisfy these needs and the whole company will disappear if it is not able to see it in time and change. The problem is that not all companies are able to deal with these changes, or in the majority of cases, they do not even want to see them: "It is difficult to convince someone that something is changing when their salary depends on nothing changing".
A disruptive technology is an innovation that creates a new market and value network that will eventually disrupt an already existing market and replace an existing product.
Clayton Christensen’s book, "The innovator's dilemma", explains the attitude that companies should have on innovation and the dilemma that arises in the case that they want to change their services to incorporate technological advances.
Christensen's book suggests that successful companies can put too much emphasis on customers' current needs, and fail to adopt new technology or business models that will meet their customers' unstated or future needs. He argues that such companies will eventually fall behind. Christensen calls the anticipation of future needs ‘disruptive innovation’,
As the title states, the innovator's 'dilemma' comes from the idea that businesses or organizations will reject innovations based on the fact that customers cannot currently use them, thus allowing these ideas with a great potential to go to waste. Christensen goes into great detail about the way in which 'successful' companies adhered to customers’ needs, adopted new technologies and took rivals into consideration, but still ended up losing dominance in their market.
"Nearly every social and technical and business
The first day of the PMI Congress EMEA was dedicated to the new challenges posed by globalization and the impact on business.
In the opening session, Isabel Aguilera, considered by the media as one of the most influential international executives, made an inspiring presentation on the challenges faced by companies and their project managers. Technology and technical advances have changed the landscape and paradigms that governed till our days in companies on adapting to the market and competition.
Technology and the digital revolution produce continuous changes in the scenario in which we live and operate. And these changes occur so quickly that it seems that the "ground moved beneath our feet". In this scenario, project managers feel a bit like the white rabbit in "Wonderland", which did not stop running watch in hand: "I'm late, I'm late,..."
Forget that sentence taken out of context on adaptation and companies that survive. This is no longer useful, it is not enough to adapt, according to Aguilera. The transformation of business is not enough. Adapting to new needs posed by the market only assures you the second place in a race where only the first wins. To lead the market, we need a real change of paradigm that incorporates the benefits of technology and cooperation in a globalized world at the service of people, whether they are consumers or workers.
The first day of the PMI Congress EMEA was dedicated to the new challenges posed by globalization and the impact on business and the community of professionals dedicated to managing these disruptive change projects: technological challenges and problems of a globalized scenario.
First, companies face new technological challenges. In this sense, the sessions focused on presenting projects related to new sources of energy, sustainability and ecosystems.
I attended Javier Serrano’s presentation on the ITER project for the development of nuclear fusion energy, a project of international collaboration that would lead to an impact hard to value in terms of costs and benefits. How to assess a
As Michael Roberts reported: "President Reagan wanted this to happen because I saw the potential positive impact of American and Soviet
In addition to the technological challenge posed by developing a new source of energy, such projects have their own management challenges derived from the amount of involved Nations and thousands of workers in business partners located all over the world. The challenge posed to manage this type
Except for the previous project scale, companies around the world continuously confront similar challenges arising from the collaboration with distributed or virtual teams. A project professional of today lives in an increasingly virtual world, resulting in the need to lead virtual projects. The dynamics of a remote team require project managers to communicate with their teams differently.
The workshop I attended on Leading Virtual Teams, facilitated by Penny Pullman and Evi Prokopi began putting the problems we have to overcome to work with people located outside the work Center on the table: lack of commitment, poor communication, low motivation, cultural differences, language...
Technology enables us to bridge each of these differences, and the workshop was useful to present the experiences of many colleagues on how to work better with virtual teams. All this experience is collected in Penny Pullman’s book ‘Virtual Leadership, Practical Strategies for Getting the Best out of Virtual Work and Virtual Teams’.
The next day will aim at leveraging the power of sharing information between PPPM professionals across industry, function and geography.
We will be here to tell the tale.
Let's meet the team!
The PMI Global Congress 2016 - EMEA offers three days of unprecedented professional development and a great opportunity to expand your network of contacts. The Congress is aimed at enhancing the set of personal skills and influence to boost the strategic goals of the Organization through the promotion and advancement of the project manager profession.
The Congress is an opportunity to reflect on the reality and practice of project management. Experts from different sectors will present practical solutions and case studies on the challenges posed by the evolution of projects and businesses today.
The program of the Conference, whose main theme is Accelerating Progress, Improving Performance, will focus on these themes:
Day 1: Globalization and its impact on the community of PPM
Day 2: Industry location and connectivity
Day 3: Organizational influence and impact
Not able to join us in Barcelona?
You can still be involved!
Kristin Jones, blogger at The Critical Path, a ProjectManagement.com site, leads the Congress Community Team to bring the news and talks to those who cannot attend. This is a new experience in the community for this year's Global Congress - EMEA. The Community Team will cover all the presentations and will be live to share the best of the Congress: Kristin Jones, Yves Cavarec
You'll have the opportunity to experience the Congress right along with the attendees.
"Good things happen when you become involved with PMI"
I’m honored to have been invited to participate in this exciting communication project, of which I have my particular expectations.
On the one hand, the Congress is a great opportunity to meet professionals and companies dedicated to projects. In short, it is the networking event par excellence for PMI on an EMEA level. But there are many reasons for networking.
As I commented in the following article, one of The real reasons for Networking was to discover ways to help others (who may one day be able to help you). In this sense, our work next week as members of the Community Team is very focused on adding value to colleagues who follow us, our network of contacts. We will share with them valuable first-hand information from the Congress. This is what we meant when we mentioned in that article Growing within the Network: bringing real value to our network of contacts. This is a good opportunity to bring value and information to all my network of contacts on social networks, but also to make new professional contacts in person.
As we said in the previous article, personal branding on social networks must be consistent, i.e., be a reflection
On the other hand, the PMI Global Congress EMEA is the biggest event to learn and discover new challenges and trends
In today's complex and volatile environment, the success of the Organization depends on the proper alignment and integration of projects and programs with the strategic objectives of a greater size. In this sense, Project Managers have a complex picture of changes before us in which we must act as catalysts, implementing innovations that directly affect performance and competitiveness.
PMI gives us the opportunity to discover under its main protagonists’ guidance, how this is affecting the organizations, what trends are defining the needs of the market and what makes mature companies in project management be more competitive. The extensive PMI network provides an overview of the market and companies in various sectors around the world.
I will personally attend sessions related to the construction and civil work sectors, new trends in leadership, change management and the impact of project management in the strategy of companies through project management offices.
I invite you to join the Community Team staff during these intense days and share all this knowledge with your network and contacts.
Let's meet the team!