Watch the process here
Step 1) - The idea -
Through readings, conversations with friends and on social networks,
suggestions, images and daily and past happenings the subject to be
approached and how it will be done. Whether emphasis will be placed
on some theme, behavior or solution suggestion
Step 2) The briefing -
Frame by frame (can be 1, 2 or 3), all the dialogues are described, as well
as the context in which they are. The expressions and reactions of the
characters, as well as the details of the scenes, are at the discretion
of the cartoonist. The concepts are the responsibility of the writer.
The stories are written in Portuguese and translated into 2 languages
(English and Spanish) by professionals.
Step 3) The draft
The story is idealized mentally by the cartoonist and then drafted, through
the sketching of the images and in line with the script defined in the briefing,
by the editor.
Step 4) The strip name
All stories are named, depending on the subject that will be addressed
and the dialogues inserted in each frame
Step 5) The publications
The stories are published every Monday and made available to partners
in a repository. The stories are also posted on Linkedin, the project
management humor group for the character.
Step 6) The reach
All points on the map have access to the publications. Currently 22 countries
and 5 continents publish the stories.