Project Management

Shifting Change: Insider Tips from Project Leaders

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Today's world is influenced by change. Project managers and their organizations need to embrace and sometimes drive changes to keep up with the pace in highly competitive environments. In this blog, experienced professionals share their experiences, tips and tools to manage and exploit changes and take advantage of them. The blog is complimentary to the webinar series of the Change Management Community Team and is managed by the same individuals.

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Luisa Cristini
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Ruth Pearce
Abílio Neto
Vitaly Geyman
Walter Vandervelde
Steve Salisbury
John ORourke
Ronald Sharpe
Angela Montgomery
Tony Saldanha
Ryan Gottfredson
Joseph Pusz
Kavitha Gunasekaran
Ross Wirth
Carole Osterweil

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The Fertile Liaison between Creativity, Change and Innovation

Categories: Walter Vandervelde

By Walter Vandervelde

Not that long ago, a somewhat mysterious cloud shrouded creativity on the work floor. Everybody seemed to have their own definition and understanding of the word. The connotation with more artistic professions or (applied) art forms was never far away. Designers, copywriters, architects, film makers, musicians, … yes, those by definition are creative professions and creativity belongs there. Of course.

Next to that, there is the fact that creativity is very hard to measure or quantify, which has caused the relationship with the regular business world – where everything revolves around productivity, efficiency and measurable results – to be uneasy at times. Only piecemeal and also thanks to the success of groundbreaking companies like Apple, Google, Tesla, and other (mostly American) icons, did creativity get its rightful place. Moreover, creativity today has become a ‘hot topic’ with sensible, smart companies. And also with hiring new employees, creativity has evolved from being a ‘nice bonus’ to an absolute prerequisite, certainly when there are management positions involved.

But how do you position creativity against the two other concepts that are inextricably connected to it: innovation and change? These are concepts that are often named in one breath and not seldom used interchangeably. That’s why it is important to get some clarity. Let me start with this statement: we need creativity to work on innovation, in order to bring about positive change. But we can also use creativity to control negative change.

We live in a world that changes exponentially day after day. And one change brings about another (or a range of others) automatically. Change, taken literally, is nothing more than a kind of migration of status A to status B. In order to talk about change you have to be able to discern the two statuses. There is change that we can only experience, but some changes we can control very precisely. And all shades in between of course.

Creativity drives change

It is Wednesday, midsummer and the sun is shining brightly. You call a few friends and invite them to your barbeque party on Sunday. Saturday (the sun is still shining) you do your shopping, prepare some dishes, and clean your terrace. You’re completely at the ready. Come Sunday morning, it starts dripping, and it gets worse. In other words, your barbeque party plans are literally drowned. What we have here, is definitely change. Status A = the sun is shining (reality in the days before) and status B = it is raining (reality today). So you will have to alter your plans anyway. And with that, you have to make some choices. Do you call your friends to postpone the barbeque party to some other date or do you cancel the party altogether? A tough decision. Postponing or cancelling may be the easiest solutions, but with the least desirable outcomes, because you as well as your friends have been looking forward to the convivial barbeque party. Are you going to look for a party tent to put up on the double? Will you have the party inside the house? Or are you and your party going to a location where it doesn’t rain that day? These are maybe less easy solutions, but the consequences are a lot more positive than in the first case: the party can go on as planned. Such solutions take creativity. The situation itself (the weather conditions) you can’t change, but by accepting the situation and using your creativity, you can get to a handsome solution.

You can transpose this example easily to a business context. Here too we have to deal with change we are hardly in control of or not at all, presenting itself at a moment we never expected. Market conditions that change profoundly, a competitor who announces price reductions unexpectedly, or enters the market with a marvelous new product, crucial production machinery that breaks down at the very moment you have to deliver an important order within two days, a spontaneous strike among your personnel, etc. By using creativity, you can get to solutions. This is what people call creative problem solving (CPS), where you often will utilize creativity reactively. And the more your organization is steeped in creativity, the better those solutions will be and the faster they will appear.

So far, our premise has been the inevitability of change. In our example of the barbeque party, we couldn’t do anything else but accept the change in weather conditions and try using creativity to come up with the best solution. We didn’t choose this example by accident, because weather conditions are by their very nature something beyond an ordinary person’s control. But we can prepare for it. If we had listened to the weather report and checked the online weather forecast regularly, we would at least have had more time to maybe find even better solutions. In a professional context that is no different: by placing ‘barometers’, using analytics, staying alert and open for internal as well as external signals, we can buy ourselves time. Time needed to think up many creative ideas, pick the best one, let it mature, test it, alter it, and prepare for its implementation. Actually, we are already laying the foundation of what we call innovation here.

The front-end of innovation

As written a couple of paragraphs ago, innovation in itself is a planned and structured way to bring about positive change. With innovation you are going to direct the change entirely or partly yourself. In that sense it is a proactive process most of the time. If we go back to our barbeque party example, then innovation could be a device to blow away the rain clouds or to vaporize the rain drops into the air. In this case we have handled the situation itself and changed it: there is no more rain. But it doesn’t always have to be that drastic. We can also accept the situation and create a solution for the consequences of it. For instance, a barbeque that never extinguishes, a water proof cover over the terrace that extends automatically when it starts to rain or an electromagnetic substance that deflect the rain drops before they touch our skin and clothes. The rain stays, but we are not bothered by the consequences of it anymore (getting wet or the fire getting extinguished).

Innovation, when it is carried out the way it should be, brings along an automatic positive change. It is a conscious process that is geared towards changing things to improve them. When we talk about innovation management, we are talking about directing a sequence of actions that result in an improvement. At the beginning of the chain there is the question. And that usually starts with the words “How can we make sure that …”. To answer that question, we have to come up with creative ideas. That means calling on creativity. That’s why creativity sometimes is called the ‘the front-end of innovation’. But also throughout further steps in the innovation process creativity remains important.

Change management is focused on preparing the organization for dealing with change. Challenges that come at us and for which we can or cannot prepare, to a greater or lesser extent. And like we already mentioned, creativity plays a prominent role here too.

Therefor we like to talk about creativity as the engine for innovation and change. An engine that responds reasonably fast and is preferably capable of a sound performance. Apart from the fact whether she is used reactive and problem solving, or proactive and future oriented, organizations where creativity is stimulated, structured, and embedded as a natural reflex, have a significant advantage over their competitors and have a much better chance to become a trendsetter in their market.

Posted by Luisa Cristini on: March 18, 2019 09:58 AM | Permalink | Comments (3)

Welcome to the change management community of practice blog!

Today’s world is influenced by change. In so many different aspects of our work and lives we are constantly under the pressure of changing demands, time schedules and technology. Every day we are expected to give our best within our teams and our communities to stay afloat and keep the pace in highly competitive environments. Organisations need to adapt quickly to customers’ needs as well as modification of regulations. Project and programme managers are key players in their organisations and need to be able to embrace and sometimes drive changes. This is not an easy task, especially when there is a lack of training and skill development on the specific aspect of change management.

With the support of PMI and through the platform we are excited to start this new blog series that addresses these very issues. How can we project and programme managers take advantage of change around us and drive our organisations to thrive through change itself? What can we learn from project leaders in our community? How can we help our organisations and teams to adapt and develop? What are the tools and best practices to do that?

Every month through a guest blog, experienced leaders will share their experiences, tips and tools to manage and exploit changes, and take advantage of them. They are experts in change management who successfully brought their organisations and teams not only through changes, big or small, but also to thrive through the process. Some of them are the very symbol of change as they found the apex of their career in a very different capacity than where they started.

The blog is complementary to the webinar series of the Change Management online community and is managed by the same team. We have titled the blog “Shifting Change: insider-tips from project leaders” to reflect how modern project leaders are able to embrace changes in their work context and shift the mindset from resistance to advantage.

We hope you will enjoy these resources and welcome your feedback anytime especially on what topics you would like to see addressed in the blog.

Happy reading!


Posted by Luisa Cristini on: March 07, 2019 10:59 AM | Permalink | Comments (7)

"No opera plot can be sensible, for in sensible situations people do not sing."

- W.H. Auden