Shifting Change: Insider Tips from Project Leaders

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Today's world is influenced by change. Project managers and their organizations need to embrace and sometimes drive changes to keep up with the pace in highly competitive environments. In this blog, experienced professionals share their experiences, tips and tools to manage and exploit changes and take advantage of them. The blog is complimentary to the webinar series of the Change Management Community Team and is managed by the same individuals.

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Luisa Cristini
Nic Jain
Ruth Pearce
Abílio Neto
Vitaly Geyman
Walter Vandervelde
Steve Salisbury
John ORourke
Wendy Heckelman
Ronald Sharpe
Angela Montgomery
Tony Saldanha

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Actually, we don’t like creativity

If there is one word that has been hot in the business world the last few years, then it is creativity. We like to state with alacrity how important we think it is. A life necessity even, in these times of exponential changes. In many vacancies they are looking diligently for ‘daredevils with ideas’, born ‘out-of-the-box thinkers’ or even ‘rebels and troublemakers’. We nod yes fervently when we listen to lecture number umpteenth by some creative evangelist. And even the chairman of the country’s most archaic union announces with gleeful eyes he wants to play for stakes on ‘fresh new ideas’. Well intentioned. But that façade obscures a bitter truth: we don’t like creativity.

“I want to involve my people, let in some fresh air. I feel something is stirring on our floors, ideas are flying everywhere.” Seldom did I see a more enthusiastic CEO at the other end of the table. And never have I been able to end an intake interview – that customarily precedes any brainstorm session – that fast. ‘How can we make sure we will be the Tesla, Apple or Google of our market within the next three years?’ Talking about an ambitious brainstorm question. Marvelous surely for this almost 130-year-old textile company with deep family roots. “Give them enough pepper, lure them out of their lair. I want them to go through the roof with their ideas.” The childlike sincerity with which he said it was almost moving.

And so it happened. It was really not that difficult to bring a group of ten young and more mature enthusiasts to creativity. A bit hesitant in the beginning, but once the ice was broken, we got to a rough sea of spinning ideas fast. Often crazy, but just as often original ideas that warmed everybody’s heart. The energy level did not seem to falter. At the end of the day we were left with a trio of really strong concepts in which creativity and originality reigned supreme. Practice just a little more to be able to present a strong pitch. And then the boss came to listen in…

“Gosh, that is a bit very creative, isn’t it” were the words coming out of his mouth. “But are there also ideas that we can … ehm … realize more easily?” Chilling silence. What should have been a heyday ended in a tragedy. All ideas were put aside carefully. And even small creative downgrades didn’t help. The good man was torn apart and clearly bothered. “It’s a risk I don’t dare take”, he admitted somewhat timidly. And those were the last words spent on the brainstorm.


Avoiding risks, meeting expectations

From recent research at Berkeley University in California it appears that even people who are looking for creativity often respond negatively to creative ideas. So, there you have it, a whopper of a paradox. Some even have named it: the creadox“We view creative people as real heroes”, says Barry Staw, the principal researcher, “They are cheered and celebrated. But what we celebrate is not the creativity as such, but the result of that creativity: the successes.” According to Staw’s research the cause for aversion to creative ideas is that we primarily want to avoid risks. Exactly like in the story above. Insecurity is the downside of creativity, but sadly is an inextricable part of it. Most people hate insecurity and doubt. According to research even so much that they don’t only fear creative ideas, but don’t even recognize those ideas as being creative.

Another reason is our craving for conformity. However, much we in the West believe in values like freedom and independence, we still see a pressure towards compliance with certain (unwritten) agreements and expectations, that transcends those values. We are all mostly ‘satisfiers’ and ‘pleasers’ and this is often at the cost of creativity and originality. In a business context we see this translated to: new and original ideas could offend others (our clients, our boss, our stakeholders), because they don’t correspond with their pattern of expectations. At least, that’s what we think. And again we want to avoid the risk. So, away with it.

And actually this concealed aversion for creativity is not all that surprising. The place where our tender creative ideas should flourish, is the very place where she gets restrained and shoved to the side. Research shows that teachers discriminate creative students highly, to the benefit of students who follow agreements diligently. The cause of this can be found in our educational system itself, that – albeit often one of its objectives – in fact doesn’t know how to deal with creativity. Assessment in our educational system today is still based on exact measurable criteria. For the ‘most important’ subjects, anyway. Creativity, sadly, not being not one of them
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So, is it all squalor and disease, then? Is there really no place for more creative minds in our Western world? Are they pushed aside out of insecurity, pressure towards conformity and lack of measurable criteria too often? Maybe, but it also has its advantages. At New York’s Cornell University, the effect of (social) rejection on the creative process has been studied. The research shows that people who feel misunderstood or excluded because of their creativity, experience that exclusion as liberating. Precisely because they don’t have to meet expectations and agreements anymore and therefore can give full vent to their creativity.

But the biggest consolation is this: the most brilliant creative minds from our history were labeled crazy and out of touch with reality. Examples a plenty: Pythagoras, Galilei, Michelangelo, Edison, Oppenheimer, Tesla, and so many others. Also the work of a whole lot of Nobel Prize winners had been reject for a long time. Maybe for a lot of creatives the pain of misunderstanding and rejection are the very reason why they persevered. World sized ideas need time to permeate.

Posted by Walter Vandervelde on: October 14, 2019 02:17 AM | Permalink | Comments (5)

The 5 Building Blocks of the Creative Organization

That creativity is one of the most important prerequisites to keep the engine of your organization running, will not surprise you anymore. Many renowned studies underscore this adamantly. When you as a manager or entrepreneur think future-oriented, then you most likely have already undertaken at least some random initiatives to boost that creativity. Wonderful! But how do you take the next step? How do you make sure it’s not just incidental? How are you going to embed creativity in your organization, from top to bottom, so it becomes an attitude with which every employee is infused naturally?

Unfortunately, there is no magic spell. On the contrary, the way to the creative nirvana is a long and challenging journey that requires vision, conviction and perseverance. In this article I will try to give you an overview of the five most important building blocks that make up the foundation of a creative organization.

1. Bestow trust and trust yourself

Most people don’t see themselves as very creative and will start acting accordingly. The feeling ‘my idea or solution will not be good enough anyway’ ends up in a lack of creative self-confidence altogether. Fed by the educational system that is based primarily on the reproduction of knowledge, this feeling takes root in early childhood. And sadly, in reality creativity – or any show thereof – is seldom part of the evaluation criteria for employees in a professional environment.

So clearly, a blade that cuts both ways: on the one hand employees have to have the courage to show their creativity and on the other hand they have to be able to utilize it. So for the manager that means working on more than one front at the same time.

On the level of the individual employee

See to it that they find or regain their self-confidence. A simple creativity training can already work miracles, but do engage your employees in a creative challenge afterwards. It doesn’t immediately have to be a big innovation project, looking creatively for small improvements in the day to day operational activities won’t miss its effect either. Creativity is contagious and experience teaches us that employees who initially are most resistant to it often become its biggest ambassadors.

At the team level

Here it is primarily a matter of offering psychological safety. Team members must feel that taking risks – and therefor also failing – is okay and won’t be punished. As a manager you look for a balance between giving room, enhancing group cohesion, showing respect and dignity, and finally also being open and approachable for all team members.

At organization/management level

Here also it is of crucial importance to show that making mistakes is not being punished and that trying something new is encouraged. Learn to give constructive feedback and don’t fall into the trap of going to look for and blame the ‘guilty party’ every time something goes wrong. Reward your employees for their candor and honesty when they admit to a mistake and don’t be afraid to talk about your own failures.​

2. Be open to all things new

Fear of new things and therefor sticking to traditions and nitty-gritty rules – even if they are hopelessly obsolete – is maybe one of the biggest enemies of creativity. For a lot of managers, it’s not easy to let go of the tight reins for a minute, ease up on the controls, and look at all things new with an open mind. And yet it is badly needed. It is a tremendous contradiction: we proclaim fervently how important we think creativity is, but when it comes down to it, we are actually scared of it. It makes us uneasy and insecure.

That candor doesn’t only apply to management level, however. Also individual employees and teams should be able to leave their comfort zone easily when looking for solutions or by developing new products, services, procedures, etc. Daring to look across the divide to find inspiration in other sectors and cultures is a strong recommendation in that regard. In short, leave the beaten track, discard preconceptions, and especially never fear jumping into the cold water together.

3. Determine your goals and stay on track

The first prerequisite to get people behind your change - and innovation project, is creating a solid mission and vision. Where do you want to take the organization? What are the goals and which core values don’t you want to lose sight of in the process? And definitely don’t let this be a top-down story. Involve your people in this, on the organizational - as well as on the team level. But also on the individual level you can have your employees think about their personal business model and what this means in the context of the organization or team they are a part of. Creating support is what it’s all about.

Make those goals tangible and see to it that all employees are infused with it. And be sure to raise the bar high enough. Goals that are too vague and too low don’t inspire people to exploit their creative potential to the fullest. Demand quality and dare to ask for accountability when commitments aren’t honored.

And lastly, be consistent, and be accountable yourself in explaining why you take certain decisions. See to it that they always fall in with the bigger picture of the goals.

4. Offer Support Throughout Process

Sometimes it is said: ‘Ideas enough, but nothing ever happens with them.’ Of course that is a pity. Creativity is a process that doesn’t end with generating ideas. Ideas should land and lead to real change or innovation. If not, the initial enthusiasm will turn into apathy and negativism quickly. Give employees a chance to realize their ideas as well. Give them an infrastructure that allows for it and see to professional support of the creative process.

Support also means that you as an organization will have to create a climate that breathes creativity. Often it is underestimated that the space in which people work significantly influences the creative potential of employees. A smart office environment takes away barriers and enhances communication.

But also mental and operational support are very important, of course. Teach people to work autonomously, offer budget and logistical support, reward initiative on the individual and team level, stimulate knowledge, allow time for creativity, and most of all, lead by example. In short, a considerable spectrum of points for action with which you can proceed concretely.

5. Communicate clearly and often

Good internal communication is the oil that keeps the engine of an organization running smoothly. And also embodies a bit the mortar between the four building blocks mentioned before. Work on the communication with your employees on every level and in every phase of the creative process. And see to it that it also never ceases between employees.

Sharply communicating the goals, and what they mean on the personal and team level, is maybe the first prerequisite. By way of story telling you create a series of stories that inspire and motivate people. And let those stories flourish within the organization. Give your employees the chance to come up with stories themselves as well, train them to pitch ideas, and stimulate the sharing of knowledge in both formal and informal ways.

Within teams that work on change – and innovation processes, communication often is the determining factor for success. Interpersonal conflicts, for example, are deadly, but task oriented conflicts on the other hand enhance creativity. A fragile balancing act that you as a group leader will have to master.​

Communication is also very important when giving feedback. Why is an idea good or not so good, and how to communicate this in such a way your employees stay motivated? On the other hand, also the interpretation and relaying of that feedback is important. In short, a transparent, respectful but clear way of communicating is crucial.

Lots of organizations nowadays are talking incessantly about creativity. But it still takes a lot to put your money where your mouth is and that appears not always to be an easy job for many organizations. With these five building blocks we want to give you an insight into the work that needs to be done. It is a fascinating journey with a lot of ups and downs along the way, but one that will have a more than rewarding destination.

Posted by Walter Vandervelde on: July 01, 2019 03:11 AM | Permalink | Comments (6)
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