Buy this book at www.fatbrain.comThe statistics are staggering: 2.6 million small U.S. businesses have web sites, a number estimated to double by 2002. More than 100 million individuals shop online; many with credit cards. E-tailing puts business owners and managers in position to benefit from this explosive growth.
Marketing consultant and online expert Bernadette Tiernan describes the economics, technology, and inner workings of the e-commerce world. She details how to become a cyber-merchant and develop customer relations, whether selling products or services. Her book:
- Addresses all issues that a successful business-to-consumer e-commerce venture must consider
- Fills in the important details unique to internet markets such as secure commerce and partnerships
- Offers the best strategies to minimize risk and offer your customers the highest security
- Includes case studies and success stories from CBS, The Gap, CDNow, GO Babies "RM" and others