Project Management

Building Trust at the Speed of Change: The Power of the Relationship-based Corporation

Author: Edward M. Marshall

ISBN: 0-8144-0478-2

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Trust. Speed. Change. They may seem like disparate goals, circling in separate galaxies. And plenty of companies certainly treat them as such, destroying the trust and morale of employees in the name of brief bursts of speed and short-term change initiatives.

But trust, speed, and change are not disparate. In fact, they're inextricably entwined and absolutely essential for survival, says Dr. Edward M. Marshall, an early and active proponent of the collaborative workplace and the author of the landmark Transforming the Way We Work. "In business," assures Marshall, "you do not get speed by going faster. You create speed by breaking through the barriers of distrust in our work relationships." 

In his latest book, Marshall offers a breakthrough model for building organizations that can swiftly and effectively respond to rapidly changing business needs. It's a model that values principle over power and people over processes--and that focuses on integrity, trust, and collaboration. His approach treats the workforce NOT as a cost or liability, but as an intellectual asset and irreplaceable resource. 

While other books and business thinkers recognize that trust is a crucial ingredient to achieving success, Building Trust at the Speed of Change is the first to explain HOW to tap into the power and flexibility of this "relationship-based" corporation. Complete with step-by-step instructions, benchmarks and guideposts for tracking your way, ready-to-use tools and techniques, illuminating vignettes, and a running case study, the book shows you how to: 


  • Strip away the old fear-and-compliance management style 
  • Cultivate the full commitment and loyalty of employees 
  • Re-engage the knowledge, energy, and potential of your workplace 
  • Infuse the element of trust into your organization's culture, leadership, work processes, structure, systems, and outcomes 
  • Understand how the principles of character, will, and discipline affect leadership, the workforce, and the organization as a whole 
  • Overcome obstacles that can stand in the way of creating a fully functioning, trust-based corporation.
Read Johan RindegÄrd's review from InfoWorld, November 1999.


No matter how much cats fight, there always seem to be plenty of kittens.

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