Data Mining Techniques For Marketing, Sales and Customer Support

Author: Michael J.A. Berry and Gordon Linoff

ISBN: 0471179809

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Data Mining Techniques shows you how to quickly and easily tap the gold mine of business solutions lying dormant in your information systems. The book thoroughly acqaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. This guide describes techniques for detecting customer behavior patterns useful in formulating marketing, sales and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find this book accessible.

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