Leveraging the Customer to Improve Product Development

By Dale Hagemeyer

Format: Report

From the Gartner PPM Summit 2007
What are some proven ways in which leading manufacturers are using IT to better represent the customer dimension in product development? How is having one view of the customer essential to get the various types of information required for the product development function? And what are best practices for manufacturers? These are the key issues addressed in this valuable report.

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"It is an important and popular fact that things are not always what they seem. For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much -- the wheel, New York, wars and so on -- whilst all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man -- for precisely the same reasons."

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