Leveraging the Customer to Improve Product Development

By Dale Hagemeyer

Format: Report

From the Gartner PPM Summit 2007
What are some proven ways in which leading manufacturers are using IT to better represent the customer dimension in product development? How is having one view of the customer essential to get the various types of information required for the product development function? And what are best practices for manufacturers? These are the key issues addressed in this valuable report.

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