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Topics: Agile, Innovation, IT Project Management
Is Disruptive Innovation a Fancy Term For Gold Plating?

We've all heard the word "Disruptor" in it's various forms as a description for a candidate that should get hiring managers excited. As I've thought about the use of the word disruptor having a positive spin and thought that it was strange, I decided to do some research on the word.
In this article from Harvard Business Review, it is described "Specifically, as incumbents focus on improving their products and services for their most demanding (and usually most profitable) customers, they exceed the needs of some segments and ignore the needs of others."

That last phrase caused me to ask the question that is the topic of this discussion. What are your thoughts?
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I would say it is the opposite of gold plating.

In that quote from the HBR, it is the incumbents in the industry who have dug themselves a comfortable rut to get stuck in and are chasing diminishing returns as they try to produce greater value.

The truly disruptive innovation focuses on the "just good enough" market overlooked by the incumbent. It's not an immediate challenge to the incumbents with their gold plating approach because they are focused on different market segments. As the disruptors develop and their "just good enough" product gets incrementally better, their market expands and many customers may migrate from the incumbent gold plater, to the innovator, which drives prices/profits down for the incumbent who has to react to the shift in demand.

Interesting definition. I've always heard 'disruption' used in relation to technologies like email, because it completely changed the way everyone interacted with each other while making the postal service largely obsolete.

I consider "Disruptive Innovation" to be the adaptation of Continuous Improvement processes to Project Management. In other words, it's looking at newer technology and adaptations to current business practices to find ways for us to deliver more value to our projects, and for our projects to add more value to the business.

Unfortunatelly lot of things becomes buzzwords. Why the world think that "disruption" and other things are not outside there from years ago?. Sometime people have to review the history. And believe me, review the history will help to do things in more effective way instead of getting new waves.

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