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Topics: Agile, Innovation, Virtual Teams
What is your experience with beta testing by inviting Early Adopters? How do you motivate them and keep them engaged?
Network:586



Hi, what is your experience with inviting people to test your online beta product? How do you keep your group engaged and motivated to continue testing and provide you with feedback? Thank you!
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Network:1106



Lenka -

You need to set expectations upfront with your focus group - what is the objective of the testing period, what do they need to do including their level of commitment, and what do they get out of it. That should help to avoid any big expectation gaps.

You also want to make it very easy to submit feedback and make sure to respond actively to that feedback - collaborative forums are a good way to do that, but you'd likely want to make it clear to your team what they are/not allowed to commit to!

Finally, consider gamifying it - give points for different types of feedback and at the end of the pilot give the testers options for cashing in on those points. You might also come up with a nice thank you gift such as a plaque or something similar with their names on it so they have a keepsake...

Kiron
...
1 reply by Lenka Pincot
Oct 30, 2018 1:01 PM
Lenka Pincot
...
Thank Kiron, I like the idea of gamifying, we did not think about that. That’s very good point, people are competitive and like to succeed. Thanks!!
Network:1552



I concur with Kiron on this.
First of all, I will invite the super users for a group meeting where I will walk through the beta product, then I will give them couple of weeks time to review and submit the feedback form. Once I receive all the feedback forms, I will invite them again for a review meeting to discuss about their experience and expectations with the beta product.
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1 reply by Lenka Pincot
Oct 30, 2018 1:00 PM
Lenka Pincot
...
Hi Anish, do you invite your users for an on-site meeting? Our community is all virtual, do you have experience with video conferencing to do the introduction?
Also how do you exactly gather the feedback? Through a form, or just unstructured comments? Or any tool specifically designed for that?
Thank you!!
Network:586



Oct 30, 2018 12:35 PM
Replying to Anish Abraham
...
I concur with Kiron on this.
First of all, I will invite the super users for a group meeting where I will walk through the beta product, then I will give them couple of weeks time to review and submit the feedback form. Once I receive all the feedback forms, I will invite them again for a review meeting to discuss about their experience and expectations with the beta product.
Hi Anish, do you invite your users for an on-site meeting? Our community is all virtual, do you have experience with video conferencing to do the introduction?
Also how do you exactly gather the feedback? Through a form, or just unstructured comments? Or any tool specifically designed for that?
Thank you!!
...
1 reply by Anish Abraham
Oct 30, 2018 2:07 PM
Anish Abraham
...
Yes, some of my users are in remote location, so I will also have webex virtual meeting for those who are located remotely.
We have a testing/feedback form and we will review the content of the form during the meeting and also allow users to add any additional findings at the end of the document.
Network:586



Oct 30, 2018 12:28 PM
Replying to Kiron Bondale
...
Lenka -

You need to set expectations upfront with your focus group - what is the objective of the testing period, what do they need to do including their level of commitment, and what do they get out of it. That should help to avoid any big expectation gaps.

You also want to make it very easy to submit feedback and make sure to respond actively to that feedback - collaborative forums are a good way to do that, but you'd likely want to make it clear to your team what they are/not allowed to commit to!

Finally, consider gamifying it - give points for different types of feedback and at the end of the pilot give the testers options for cashing in on those points. You might also come up with a nice thank you gift such as a plaque or something similar with their names on it so they have a keepsake...

Kiron
Thank Kiron, I like the idea of gamifying, we did not think about that. That’s very good point, people are competitive and like to succeed. Thanks!!
Network:1552



Oct 30, 2018 1:00 PM
Replying to Lenka Pincot
...
Hi Anish, do you invite your users for an on-site meeting? Our community is all virtual, do you have experience with video conferencing to do the introduction?
Also how do you exactly gather the feedback? Through a form, or just unstructured comments? Or any tool specifically designed for that?
Thank you!!
Yes, some of my users are in remote location, so I will also have webex virtual meeting for those who are located remotely.
We have a testing/feedback form and we will review the content of the form during the meeting and also allow users to add any additional findings at the end of the document.
Network:14397



You need some kind of carrot, something they feel they will benefit from by participating in the beta. Kiron suggested something useful, gamification, as it works well on this website ;-)

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