Project Management

Project Management Central

Please login or join to subscribe to this thread

Topics: Agile, Information Technology, Innovation
When Project management go Social
Social media has been one of the greatest channel of mass communication that human has invented so far. I have been a big fan of Social Media for the last few years. I am amazed by the wealth of information that I can gather by connecting to the social media platforms.

Can we leverage this wealth of information in our projects ? Can Social media impact the success of our projects ?
Sort By:
Page: 1 2 3 <prev
Sep 05, 2019 4:01 AM
Replying to Priya Patra
...
Thanks Kiron for your inputs. So we can leverage Social media for stakeholder management, feedback like in public initiatives like smart city etc.

For product development - can we say for preparing for product launch ?
I am also thinking in terms of social media leveraged for getting ideas for what will work or what will not work in our products through customer insights.

As you said, I am not able to visualize a case for leveraging social media for internal initiatives or projects
Crowd-sourcing requirements ideation via social media can be done but the challenge then is one of managing expectations. When you ask for feedback you may not like what you get and you likely won't please all of your audience so there will be a need to set expectations appropriately in this regard.

Social media can be a powerful tool to help with prioritization, however. If you already have a defined feature list, you could use the "wisdom of the world" to help with the ranking process.

Also, it's a good way to pick up on potential delighters or to identify simmering pain points. Elon Musk is well known for watching tweets about Teslas and responds when he sees a particularly interesting feature suggestion...

Kiron
...
1 reply by Priya Patra
Sep 05, 2019 11:28 AM
Priya Patra
...
Awesome Kiron. I like what Elon Musk does to identify features.
Sep 05, 2019 6:50 AM
Replying to Kiron Bondale
...
Crowd-sourcing requirements ideation via social media can be done but the challenge then is one of managing expectations. When you ask for feedback you may not like what you get and you likely won't please all of your audience so there will be a need to set expectations appropriately in this regard.

Social media can be a powerful tool to help with prioritization, however. If you already have a defined feature list, you could use the "wisdom of the world" to help with the ranking process.

Also, it's a good way to pick up on potential delighters or to identify simmering pain points. Elon Musk is well known for watching tweets about Teslas and responds when he sees a particularly interesting feature suggestion...

Kiron
Awesome Kiron. I like what Elon Musk does to identify features.
Social media postings/usage from everyone can lead to unintentional information leakage in bespoke customer projects. Rights/permissions need to be allocated very carefully, sparingly and with multi level verification in place to avoid IP violations.

In my project we used a single door social media repository 'readable for all' and 'editable for few' to have a qualitative/safe database.
In this case, for those that are finding a tool to help handle your social networking accounts, even these are Facebook, twitter, Pinterest, Linkedin. You should try Onlypult Social Management. This could enable you to manage around a hundred accounts at the same moment. It gives powerful, yet simple to comprehend social networking analytics tool to boost your social media performance and efficiency.
Agree with Eric, social media platform can be effective for as marketing channel.
Page: 1 2 3 <prev  

Please login or join to reply

Content ID:
ADVERTISEMENTS

"Weaseling out of things is good. It's what separates us from the other animals....except weasels."

- Homer Simpson

ADVERTISEMENT

Sponsors