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Topics: Communications Management, Stakeholder Management, Strategy
Rebranding (New PMI Logo) and Business Case
Network:934



Where or how can we have access to the business case and previous studies related to this project: "PMI rebranding" ?
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Network:1617



Luis -

I'd suggest contacting PMI directly to get answers to these questions but while they might be willing to share some of this information I'd assume the balance will be for internal (PMI staff) consumption only.

Kiron
...
1 reply by Luis Branco
Oct 10, 2019 5:08 AM
Luis Branco
...
Dear Kiron
Glad to have had a response from PMI here on this forum through Marjorie
It is a good place to ask questions
Network:125889



I second Kiron’s suggestion because I do not think this info is available for public.
Network:934



Dear Rami
I have been a PMI member since early 2011
As such, I consider myself a stakeholder rather than a public
It is therefore normal for me to have access to this information as such.
Or am I having the wrong perspective
Network:125889



Luis,

Being a long term member is great but I can't speak on behalf of PMI as to whether as a long term member you should have access to such info or not and that's why it is best if you contact PMI directly.

I've been in similar situations before but learned that sometimes what we consider is our right and how we imagine things, in reality and for others, it is totally different.

Cheers,
RK
Network:934



Dear Rami
Thank you for your perspective.
If I am not considered a stakeholder (like all PMI members with current quotas) and I realize for sure that I will cease to be a PMI member on that day and of course I will no longer volunteer
...
1 reply by Karl Twort
Oct 10, 2019 5:31 AM
Karl Twort
...
Luis,

I am a member of many organisations, from social to professional - that doesn't give me the right to be involved directly with branding or business decisions. The organisation may approach its members for feedback, but I would never expect exposure to an internal business case.

I also volunteer my time to various organisations, again that doesn't make me an employee for that company, let alone a member of an internal project team, with exposure to such documentation.

Karl
Network:1518



Thank you for your feedback regarding the new brand. We know that you have thoughts about the new logo, and we hear you. PMI has had a lot of success over the last 50 years and we want to continue to do so over the next 50 years and beyond. That means that as the way we work changes, PMI must also change. The logo is just the beginning. Your voice matters so many of your peers (even some of you here in the online community) participated in focus groups and forums that helped inform our new direction. And we’re talking people from all over the globe, in different disciplines in the profession, with different perspectives, helping inform PMI’s new brand all along the way. This undertaking was no small feat and it was done with you in mind. The logo is a visual representation of how PMI plans to continue to support and power the profession well into the future, but there's more to come.

You can find more information about that here (https://www.pmi.org/The-Project-Economy) and learn how we got here in a recent Straight Talk with Sunil conversation featuring Cindy Anderson, PMI VP of Brand Management here (https://bit.ly/35q78gf). Thank you for your passion and your dedication to the profession. We’re excited for what’s ahead.
...
3 replies by Deirdre Spencer and Luis Branco
Oct 10, 2019 4:13 AM
Luis Branco
...
Dear Marjorie
Thanks for your comment
I clicked on the link:
(https://www.pmi.org/The-Project-Economy)
Do you know what I found?
"404: Page Not Found"
After reading: "That means that the way we work changes, PMI must also change", what to think?
I listened carefully to the conversation between the President and Vice President Brand Management.
Didn't answer my question about Business Case
Oct 10, 2019 5:34 AM
Luis Branco
...
I can even say that I found the conversation between the President and Vice President Brand Management very interesting and enlightening from the perspective of PMI rebranding
I understand that through symbols, PMI stands for Collaboration, Determination, and Change
That PMIEF has a meaningless symbol on its logo
Who will create Disciplined Agile as a standalone initiative like Brightline ™
Thanks again for sharing dear Marjorie
Oct 12, 2019 7:11 PM
Deirdre Spencer
...
This is fabulous, Marjorie. Thank you for sharing. Marketing design and branding was my introduction to project management, so this project is of particular interest to me.

People are often resistant to visual change (think of the clamor every time Facebook or Twitter make a tweak to user interface), especially when it comes to beloved brands, but then people adjust and the old look seems stale in comparison. I'm not quite used to the new look (it's a big change, after all!), but I can say I love its fresh, modern color palette and the symbolism of the icons used throughout the new graphics. It feels vibrant and forward-looking in a way the old look did not.

Kudos to the team. It must have been a challenging effort. As a designer, it would be fascinating to read about the development of the symbols, brand mark and color palette someday.
Network:934



Oct 09, 2019 4:19 PM
Replying to Marjorie Anderson
...
Thank you for your feedback regarding the new brand. We know that you have thoughts about the new logo, and we hear you. PMI has had a lot of success over the last 50 years and we want to continue to do so over the next 50 years and beyond. That means that as the way we work changes, PMI must also change. The logo is just the beginning. Your voice matters so many of your peers (even some of you here in the online community) participated in focus groups and forums that helped inform our new direction. And we’re talking people from all over the globe, in different disciplines in the profession, with different perspectives, helping inform PMI’s new brand all along the way. This undertaking was no small feat and it was done with you in mind. The logo is a visual representation of how PMI plans to continue to support and power the profession well into the future, but there's more to come.

You can find more information about that here (https://www.pmi.org/The-Project-Economy) and learn how we got here in a recent Straight Talk with Sunil conversation featuring Cindy Anderson, PMI VP of Brand Management here (https://bit.ly/35q78gf). Thank you for your passion and your dedication to the profession. We’re excited for what’s ahead.
Dear Marjorie
Thanks for your comment
I clicked on the link:
(https://www.pmi.org/The-Project-Economy)
Do you know what I found?
"404: Page Not Found"
After reading: "That means that the way we work changes, PMI must also change", what to think?
I listened carefully to the conversation between the President and Vice President Brand Management.
Didn't answer my question about Business Case
...
1 reply by Deirdre Spencer
Oct 12, 2019 6:58 PM
Deirdre Spencer
...
Hi Luis, because Marjorie wrapped the URL in parentheses, the link code inadvertently added one to the end of the string. Simply removing it resolves to this location, where you'll find the article. https://www.pmi.org/The-Project-Economy

cheers,
Deirdre
Network:934



Oct 09, 2019 7:18 AM
Replying to Kiron Bondale
...
Luis -

I'd suggest contacting PMI directly to get answers to these questions but while they might be willing to share some of this information I'd assume the balance will be for internal (PMI staff) consumption only.

Kiron
Dear Kiron
Glad to have had a response from PMI here on this forum through Marjorie
It is a good place to ask questions
Network:47



Oct 09, 2019 2:09 PM
Replying to Luis Branco
...
Dear Rami
Thank you for your perspective.
If I am not considered a stakeholder (like all PMI members with current quotas) and I realize for sure that I will cease to be a PMI member on that day and of course I will no longer volunteer
Luis,

I am a member of many organisations, from social to professional - that doesn't give me the right to be involved directly with branding or business decisions. The organisation may approach its members for feedback, but I would never expect exposure to an internal business case.

I also volunteer my time to various organisations, again that doesn't make me an employee for that company, let alone a member of an internal project team, with exposure to such documentation.

Karl
...
1 reply by Luis Branco
Oct 10, 2019 5:52 AM
Luis Branco
...
Dear Karl
Two different approaches: being a member and being a volunteer.
As a volunteer the only thing I have to know is if I identify with the cause of an organization and therefore if I am willing to contribute to that cause
As a member (who pays a fee) I have the right to know the strategy and business plans of the organization to which I belong.
If you do not exercise your right as a member of the organizations to which you belong, it is a matter for you. This I call free will
Network:934



Oct 09, 2019 4:19 PM
Replying to Marjorie Anderson
...
Thank you for your feedback regarding the new brand. We know that you have thoughts about the new logo, and we hear you. PMI has had a lot of success over the last 50 years and we want to continue to do so over the next 50 years and beyond. That means that as the way we work changes, PMI must also change. The logo is just the beginning. Your voice matters so many of your peers (even some of you here in the online community) participated in focus groups and forums that helped inform our new direction. And we’re talking people from all over the globe, in different disciplines in the profession, with different perspectives, helping inform PMI’s new brand all along the way. This undertaking was no small feat and it was done with you in mind. The logo is a visual representation of how PMI plans to continue to support and power the profession well into the future, but there's more to come.

You can find more information about that here (https://www.pmi.org/The-Project-Economy) and learn how we got here in a recent Straight Talk with Sunil conversation featuring Cindy Anderson, PMI VP of Brand Management here (https://bit.ly/35q78gf). Thank you for your passion and your dedication to the profession. We’re excited for what’s ahead.
I can even say that I found the conversation between the President and Vice President Brand Management very interesting and enlightening from the perspective of PMI rebranding
I understand that through symbols, PMI stands for Collaboration, Determination, and Change
That PMIEF has a meaningless symbol on its logo
Who will create Disciplined Agile as a standalone initiative like Brightline ™
Thanks again for sharing dear Marjorie
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