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Topics: Communications Management, Stakeholder Management, Strategy
Rebranding (New PMI Logo) and Business Case
Network:933



Where or how can we have access to the business case and previous studies related to this project: "PMI rebranding" ?
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Network:933



Oct 10, 2019 5:31 AM
Replying to Karl Twort
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Luis,

I am a member of many organisations, from social to professional - that doesn't give me the right to be involved directly with branding or business decisions. The organisation may approach its members for feedback, but I would never expect exposure to an internal business case.

I also volunteer my time to various organisations, again that doesn't make me an employee for that company, let alone a member of an internal project team, with exposure to such documentation.

Karl
Dear Karl
Two different approaches: being a member and being a volunteer.
As a volunteer the only thing I have to know is if I identify with the cause of an organization and therefore if I am willing to contribute to that cause
As a member (who pays a fee) I have the right to know the strategy and business plans of the organization to which I belong.
If you do not exercise your right as a member of the organizations to which you belong, it is a matter for you. This I call free will
...
1 reply by Karl Twort
Oct 10, 2019 5:55 AM
Karl Twort
...
Luis,

I don't believe a membership of this type gives you the internal perspective you are wanting.

Majorie has said:

"Your voice matters so many of your peers (even some of you here in the online community) participated in focus groups and forums that helped inform our new direction. And we’re talking people from all over the globe, in different disciplines in the profession, with different perspectives, helping inform PMI’s new brand all along the way. "

This IS the level of involvement I would expect as a paying member of such an organisation. It's clear we have different views and I totally respect yours.
Network:47



Oct 10, 2019 5:52 AM
Replying to Luis Branco
...
Dear Karl
Two different approaches: being a member and being a volunteer.
As a volunteer the only thing I have to know is if I identify with the cause of an organization and therefore if I am willing to contribute to that cause
As a member (who pays a fee) I have the right to know the strategy and business plans of the organization to which I belong.
If you do not exercise your right as a member of the organizations to which you belong, it is a matter for you. This I call free will
Luis,

I don't believe a membership of this type gives you the internal perspective you are wanting.

Majorie has said:

"Your voice matters so many of your peers (even some of you here in the online community) participated in focus groups and forums that helped inform our new direction. And we’re talking people from all over the globe, in different disciplines in the profession, with different perspectives, helping inform PMI’s new brand all along the way. "

This IS the level of involvement I would expect as a paying member of such an organisation. It's clear we have different views and I totally respect yours.
Network:352



Oct 10, 2019 4:13 AM
Replying to Luis Branco
...
Dear Marjorie
Thanks for your comment
I clicked on the link:
(https://www.pmi.org/The-Project-Economy)
Do you know what I found?
"404: Page Not Found"
After reading: "That means that the way we work changes, PMI must also change", what to think?
I listened carefully to the conversation between the President and Vice President Brand Management.
Didn't answer my question about Business Case
Hi Luis, because Marjorie wrapped the URL in parentheses, the link code inadvertently added one to the end of the string. Simply removing it resolves to this location, where you'll find the article. https://www.pmi.org/The-Project-Economy

cheers,
Deirdre
Network:352



Oct 09, 2019 4:19 PM
Replying to Marjorie Anderson
...
Thank you for your feedback regarding the new brand. We know that you have thoughts about the new logo, and we hear you. PMI has had a lot of success over the last 50 years and we want to continue to do so over the next 50 years and beyond. That means that as the way we work changes, PMI must also change. The logo is just the beginning. Your voice matters so many of your peers (even some of you here in the online community) participated in focus groups and forums that helped inform our new direction. And we’re talking people from all over the globe, in different disciplines in the profession, with different perspectives, helping inform PMI’s new brand all along the way. This undertaking was no small feat and it was done with you in mind. The logo is a visual representation of how PMI plans to continue to support and power the profession well into the future, but there's more to come.

You can find more information about that here (https://www.pmi.org/The-Project-Economy) and learn how we got here in a recent Straight Talk with Sunil conversation featuring Cindy Anderson, PMI VP of Brand Management here (https://bit.ly/35q78gf). Thank you for your passion and your dedication to the profession. We’re excited for what’s ahead.
This is fabulous, Marjorie. Thank you for sharing. Marketing design and branding was my introduction to project management, so this project is of particular interest to me.

People are often resistant to visual change (think of the clamor every time Facebook or Twitter make a tweak to user interface), especially when it comes to beloved brands, but then people adjust and the old look seems stale in comparison. I'm not quite used to the new look (it's a big change, after all!), but I can say I love its fresh, modern color palette and the symbolism of the icons used throughout the new graphics. It feels vibrant and forward-looking in a way the old look did not.

Kudos to the team. It must have been a challenging effort. As a designer, it would be fascinating to read about the development of the symbols, brand mark and color palette someday.
Network:83



Change is happening everywhere and PMI is part of this changing world
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