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Topics: Agile, Change Management, Communications Management
Stakeholder Management with Gamification
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A couple of months back, I wrote an article reflecting on how and why gamification would be game changer of the future.
https://www.projectmanagement.com/blog-pos...r-of-the-future
As I reflect more, I wonder if we can leverage gamification for managing our stakeholders ? I know we do this in bits and pieces, but can be leverage Bartle's persona's https://www.interaction-design.org/literat...or-gamification
or player psychology to manage our stakeholders ?
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It could be, but many stakeholders want fast and concise information, or they may not the concept seriously. But certainly in many environments it could be benefical.
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1 reply by Priya Patra
Nov 19, 2019 11:01 AM
Priya Patra
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Thanks Sante for your inputs
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As important as the player type's (or persona's) are, I really think that the "game" needs to be relevant and able to result in tangible benefits.

These are not icebreakers, where a small and normally mildly amusing task is used to get people relaxed - gamification needs to be well targetted to both engage the player and deliver useful results. Its can hard enough getting "business" stakeholders to see the value of a "game" approach - but tally that up with nothing to show for it at the end is game over, literally.

Do your research, target your players and design the gamification in a way that is fun, engaging, thoughtful and most importtantly: Relevant.
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1 reply by Priya Patra
Nov 19, 2019 11:06 AM
Priya Patra
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You are right Karl, not any game will engage the stakeholders. We will need to have a gamification strategy I guess, target them as per persona types.. I think I will need to reflect more on this.
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If you look at the initiative from an Organizational Change Management perspective, gamification has greater potential for being effectively applied. Consider Prosci's ADKAR approach:

- build stakeholder Awareness of the change
- increase stakeholder Desire to support & implement the change
- grow stakeholder Knowledge of how they can contribute to the change
- improve stakeholder Ability to play their part in the change and/or perform their job (new functionality?) once the change is implemented
- Reinforce the change

If success of the project depends upon influencing individual's to change their behavior, gamification can be one tool to use. Just be careful about using the same gamification approach on every project; the rewards need to continue to be meaningful, over time, and the way to earn rewards can't be "gamed" or it becomes less effective.
...
1 reply by Priya Patra
Nov 19, 2019 11:08 AM
Priya Patra
...
Thanks Aaron for your response. No one size fits all, we will need to tailor as per project needs and focus on intrinsic rewards rather than just extrinsic rewards.
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Dear Priya
Interesting question
Thanks for sharing

My answer is yes.
"We can leverage gamification for managing our stakeholders"

The important thing is that they have a well-defined purpose and are well designed.
...
1 reply by Priya Patra
Nov 19, 2019 11:02 AM
Priya Patra
...
Thanks Luis, I think this is an opportunity which should be explored
Network:2486



Nov 18, 2019 11:47 AM
Replying to Sante Vergini
...
It could be, but many stakeholders want fast and concise information, or they may not the concept seriously. But certainly in many environments it could be benefical.
Thanks Sante for your inputs
Network:2486



Nov 18, 2019 3:12 PM
Replying to Luis Branco
...
Dear Priya
Interesting question
Thanks for sharing

My answer is yes.
"We can leverage gamification for managing our stakeholders"

The important thing is that they have a well-defined purpose and are well designed.
Thanks Luis, I think this is an opportunity which should be explored
Network:2486



Nov 18, 2019 12:11 PM
Replying to Karl Twort
...
As important as the player type's (or persona's) are, I really think that the "game" needs to be relevant and able to result in tangible benefits.

These are not icebreakers, where a small and normally mildly amusing task is used to get people relaxed - gamification needs to be well targetted to both engage the player and deliver useful results. Its can hard enough getting "business" stakeholders to see the value of a "game" approach - but tally that up with nothing to show for it at the end is game over, literally.

Do your research, target your players and design the gamification in a way that is fun, engaging, thoughtful and most importtantly: Relevant.
You are right Karl, not any game will engage the stakeholders. We will need to have a gamification strategy I guess, target them as per persona types.. I think I will need to reflect more on this.
Network:2486



Nov 18, 2019 3:07 PM
Replying to Aaron Porter
...
If you look at the initiative from an Organizational Change Management perspective, gamification has greater potential for being effectively applied. Consider Prosci's ADKAR approach:

- build stakeholder Awareness of the change
- increase stakeholder Desire to support & implement the change
- grow stakeholder Knowledge of how they can contribute to the change
- improve stakeholder Ability to play their part in the change and/or perform their job (new functionality?) once the change is implemented
- Reinforce the change

If success of the project depends upon influencing individual's to change their behavior, gamification can be one tool to use. Just be careful about using the same gamification approach on every project; the rewards need to continue to be meaningful, over time, and the way to earn rewards can't be "gamed" or it becomes less effective.
Thanks Aaron for your response. No one size fits all, we will need to tailor as per project needs and focus on intrinsic rewards rather than just extrinsic rewards.

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