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Very interesting your question
Thanks for sharing
In my opinion, any change in the way people work (eg digital transformation) is most successful when you have associated a change management project
The change management project aims to "win" people to the digital transformation project (or program)
Does the change management project necessarily have to be managed by the same project manager?
It depends on the project manager's skills and the characteristics of the organization.
PMI considers that project managers may have change management skills
All project managers should participate in the change management program, but depending on the size and impact of the project, a change manager may also be required. The change management program lifecycle normally is longer and start before the project and finish after the project ends during operations, for example.
Therefore, the process can be time consuming, resulting in two schedules, one for the project and one for the change management program, implying that the schedules must be synchronized, two different functions must exist, although the functions overlap in some. areas. These roles will need a person's unique dedication to each role to be effective.
This does not invalidate the fact that a project manager can't also be an expert in change management thereby complementing his domain of knowledge.
if I remember correctly some time ago I even suggested that pmi also had certifications in change management. Given that almost every project implies change in the organization or environment where it is carried out, always impacting diverse stackholders and the way they work or will work in the future.
My greatest challenge was to participate in the implementation of the Dayton agreement in Bósnia Herzegovina. Shifting mentalities from a war environment to a peace environment is the most hard thing to do, specially because they have to interact with the oposite sides, sides that had caused losses of goods and persons, years of hatress that are present in their minds.
I would agree with Alexandre that depending on the scale of the transformation a dedicated change lead may get involved before the project is chartered and would likely remain associated with the impacted areas helping with sustainment of the changes.
A good PM will ensure that change strategies and deliverables are part of the scope of the project and are being implemented at the "right" time, but their hands are likely to be quite full with delivery responsibilities to be able to be the primary change lead as well.
Thanks for your comment
In my opinion, organizational change can be managed as a project
Change management and business analysis are adjacent roles to project management, which are useful after respectively before delivery projects. Both need special skills beyond project management.,
I have often seen that project managers are from a contractor but change managers are employees to increase their credibility.
I do agree with Alexandre.
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