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Topics: Leadership, Organizational Project Management, Talent Management
BETA versions, Projects and Project Management
In your opinion, do Project Managers need Client-Partners such as Safe-Haven, Test Field for Tough Prototypes?
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Dear Luis,

For prototying you need as much push back as possible so as to get a feel for how the product will look like and how it will develop. If your product is focusing on safety you need to create as many different scenarios as possible and put your prototype through it to see where it misses the mark or does act as expected. Developing workable prototypes from drawings, concept models or any other visual aid requires many avenues of thought and application and using such approaches may rule some design concepts in or rule them out but this is part of the design and prototyping process.

Daire
...
1 reply by Luis Branco
Feb 03, 2020 10:33 AM
Luis Branco
...
Dear Daire
Thank you for participating in this reflection and for your opinion

I also referred to:
-The search for "best" customers, also known for being excited about the project
- "Truth" tests
- Real customers ... as soon as possible ... who will test and testify about the prototypes created
Feb 03, 2020 10:00 AM
Replying to Daire Guiney
...
Dear Luis,

For prototying you need as much push back as possible so as to get a feel for how the product will look like and how it will develop. If your product is focusing on safety you need to create as many different scenarios as possible and put your prototype through it to see where it misses the mark or does act as expected. Developing workable prototypes from drawings, concept models or any other visual aid requires many avenues of thought and application and using such approaches may rule some design concepts in or rule them out but this is part of the design and prototyping process.

Daire
Dear Daire
Thank you for participating in this reflection and for your opinion

I also referred to:
-The search for "best" customers, also known for being excited about the project
- "Truth" tests
- Real customers ... as soon as possible ... who will test and testify about the prototypes created
Dear Luis,

Beta testing is all about getting a real representation of your target market, so what steps do you take during Beta Testing to ensure that the tester are potential users of you products and future customers?

Daire
...
3 replies by Daire Guiney, Luis Branco, and Stéphane Parent
Feb 03, 2020 2:49 PM
Stéphane Parent
...
Which can be tricky. People who are willing and able to be beta testers have certain traits not found in the average user. Even if you try to circumvent that bias by paying them, you'll just be getting people with another set of traits.

For example, I'm a Windows Insider tester. But I chose one of the safest levels, not the bleeding edge one.
Feb 04, 2020 5:34 AM
Luis Branco
...
Dear Daire
Thank you for your question

Suddenly, it dawned on me that this approach could be used

1. Quantitative definition of the universe
2. Definition of the sample that is representative of the topic
3. Request to use the Beta version
4. Collection of information about the experience and suggestions for changes
5. Analyze the proposed changes and the results of the experiments
6. Select changes according to prioritization criteria
7. Implement selected changes incrementally
8. Repeat the process as many times as are deemed appropriate
Feb 04, 2020 9:58 AM
Daire Guiney
...
Dear Luis,

Would you take this same approach to every BETA test that you run or would you go with the assumption that similar demographics buy similar products?

Daire
Feb 03, 2020 2:04 PM
Replying to Daire Guiney
...
Dear Luis,

Beta testing is all about getting a real representation of your target market, so what steps do you take during Beta Testing to ensure that the tester are potential users of you products and future customers?

Daire
Which can be tricky. People who are willing and able to be beta testers have certain traits not found in the average user. Even if you try to circumvent that bias by paying them, you'll just be getting people with another set of traits.

For example, I'm a Windows Insider tester. But I chose one of the safest levels, not the bleeding edge one.
...
1 reply by Luis Branco
Feb 04, 2020 5:36 AM
Luis Branco
...
Dear Stéphane
Thank you for participating in this reflection and for your opinion

What do you consider complicated? Obtain information on the sample selected for testing?
Also, one should remember that while customer input is critical, it shouldn't replace vision to look beyond what customers are asking for.

Remember that old Henry Ford quote about folks asking for faster horses...
...
2 replies by Kiron Bondale and Luis Branco
Feb 04, 2020 5:41 AM
Luis Branco
...
Dear Kiron
Thank you for participating in this reflection and for your opinion

What I've been watching lately, since the customer was integrated into the stakeholder group, there are fewer and fewer requests from customers to test the prototypes of the products they are going to buy ...
Feb 04, 2020 11:52 PM
Kiron Bondale
...
This depends on the nature of the stakeholder and how disruptive or innovative the product is. For example, with EVs, some companies heavily used prototypes and pilots to get feedback on desirable and undesirable features.
Feb 03, 2020 2:04 PM
Replying to Daire Guiney
...
Dear Luis,

Beta testing is all about getting a real representation of your target market, so what steps do you take during Beta Testing to ensure that the tester are potential users of you products and future customers?

Daire
Dear Daire
Thank you for your question

Suddenly, it dawned on me that this approach could be used

1. Quantitative definition of the universe
2. Definition of the sample that is representative of the topic
3. Request to use the Beta version
4. Collection of information about the experience and suggestions for changes
5. Analyze the proposed changes and the results of the experiments
6. Select changes according to prioritization criteria
7. Implement selected changes incrementally
8. Repeat the process as many times as are deemed appropriate
Feb 03, 2020 2:49 PM
Replying to Stéphane Parent
...
Which can be tricky. People who are willing and able to be beta testers have certain traits not found in the average user. Even if you try to circumvent that bias by paying them, you'll just be getting people with another set of traits.

For example, I'm a Windows Insider tester. But I chose one of the safest levels, not the bleeding edge one.
Dear Stéphane
Thank you for participating in this reflection and for your opinion

What do you consider complicated? Obtain information on the sample selected for testing?
...
1 reply by Stéphane Parent
Feb 04, 2020 4:57 PM
Stéphane Parent
...
The complications, Luis, are in the biases of the testers. It's really hard to find a pool of testers that are truly representative of a large segment of the population.
Feb 04, 2020 2:30 AM
Replying to Kiron Bondale
...
Also, one should remember that while customer input is critical, it shouldn't replace vision to look beyond what customers are asking for.

Remember that old Henry Ford quote about folks asking for faster horses...
Dear Kiron
Thank you for participating in this reflection and for your opinion

What I've been watching lately, since the customer was integrated into the stakeholder group, there are fewer and fewer requests from customers to test the prototypes of the products they are going to buy ...
Feb 03, 2020 2:04 PM
Replying to Daire Guiney
...
Dear Luis,

Beta testing is all about getting a real representation of your target market, so what steps do you take during Beta Testing to ensure that the tester are potential users of you products and future customers?

Daire
Dear Luis,

Would you take this same approach to every BETA test that you run or would you go with the assumption that similar demographics buy similar products?

Daire
...
1 reply by Luis Branco
Feb 04, 2020 10:10 AM
Luis Branco
...
Dear Daire
Thank you for your question
I believe that Demographic Data is not enough
We must go further.
Psychographic Data
and
Purchase Behavior Data
Feb 04, 2020 9:58 AM
Replying to Daire Guiney
...
Dear Luis,

Would you take this same approach to every BETA test that you run or would you go with the assumption that similar demographics buy similar products?

Daire
Dear Daire
Thank you for your question
I believe that Demographic Data is not enough
We must go further.
Psychographic Data
and
Purchase Behavior Data
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