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It will be a hard task to pass the message, this kind of messages should be direct, clear, based on cases that the audience know and sometimes we must apply the concept of messages that shock or override their fears for greater fear. I am not a fan of the last type of messages but in your case you don't have time to educate people or transform their cultural habits.
To be sincere years ago in the army I was used to communicate in high risk environments, but we have to take in consideration that all audience is prepared, trained and was educated during months to listen messages in high risk environments.
Your context is harder, you have several message blockers. You have to deal with poor education, misinformation, and big important characteristic the persons culture.
So in my perspective you should analyze:
1 - The cultural issues, be prepared for them, think in alternatives to attend their needs, include this in your communication plan. Do make the mistake of make any kind of comparative with the western part of world
2 - Identify the most influential stakeholders in that communities also add to you plan, you will need their help, verify if they are effective communicators. ( Empathy, Confidence,etc...)
3 - Identify and list the existing means of communication, the most effective or those that reach a larger audience.
4 - You should not attack their beliefs, choose a different path where the message is adapted to that beliefs because you have no time to deconstruct such believes nor time. So you should identify the kind of messages that you want to pass, list some examples in your communication plan, the messages should be coherent across the country and culture.
5 - include in your communication plan the use of Images or videos about the disease or very sick people to pass the message as a possible method of communication.( shocking communication).
6 - Should find supporters in the community among the identified influence Stakeholders , someone in which they trust to help you transmit the message according their level of interest and influence.
7 - Identify all spoken languages in that country and be prepared to pass the message in their native language. You should inspire trust by using their native language and ways.
This is only a few advice's that I can give you, is not complete but is a good starting point. But I believe that even that communication process is a success and the population generally accepts it, there will always be radical groups that will ignore it and in the end the state will have to take measures, such as a state of emergency depending on the severity of the situation.
The big problem here is contamination.
Good luck Lise will need it, but never give up.
Is not a matter of communication plan. It is a matter of enterprise architecture. The organization is a open and adaptable system that must be ready to react and to anticipate unexpected and unplanned situations. This situation is not new. We lived this before in health related and non-health related condition. So, as you know, everything you need to know about communication is inside the Shannon´s theory of communications. Basically you have a sender, a receiver and a mean. The whole enterprise architecture (which is composed by business/application/technology/security/information layers) must be ready to support the model. Business layer is the most important because is the layer that interacts with the environment and is the layer which will drive the definition of the others.
If we explore the culture of Iraq through the lens of the Hofstede 6-D Model©, we can get a good overview of the deep drivers of its culture relative to other world cultures.
Iraq scores high on this dimension (score of 95) which means that people accept a hierarchical order in which everybody has a place and which needs no further justification.
Action: This is why your message has to come from a very senior person.
Iraq, with a score of 30 is considered a collectivist society. This is manifest in a close long-term commitment to the member ‘group’, be that a family, extended family, or extended relationships. Loyalty in a collectivist culture is paramount, and over-rides most other societal rules and regulations.
Action: The society fosters strong relationships where everyone takes responsibility for fellow members of their group. Highlight that they have to take responsibility for their family, parents, brothers and sisters, children, spouse.
Iraq scores 70 on this dimension and is thus a Masculine society. In Masculine countries people “live in order to work”, managers are expected to be decisive and assertive, the emphasis is on equity, competition and performance and conflicts are resolved by fighting them out.
Action: The message has to come from a senior male leader.
Iraq scores 85 on this dimension and thus has a high preference for avoiding uncertainty.
Action: That is the reason the attend funerals and maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. You have to show them real examples that COVID-19 infected 607,965 people all around the word and killed 28,125 people already. In Iraq Confirmed: 458 Deaths: 40 Recovered: 122 Active: 296
LONG TERM ORIENTATION
Iraq’s low score of 25 reveals that it has a normative culture. People in such societies have a strong concern with establishing the absolute Truth; they are normative in their thinking.
Action: They exhibit great respect for traditions, a relatively small propensity to save for the future, and a focus on achieving quick results. That is why it is so difficult to convince them. A senior male leader has to convince people that it is part of the tradition that people care each other.
The very low score of 17 in this dimensions means that Iraqi society is one of Restraint. Societies with a low score in this dimension have a tendency to cynicism and pessimism. Also, in contrast to Indulgent societies, Restrained societies do not put much emphasis on leisure time and control the gratification of their desires.
Action: People with this orientation have the perception that their actions are Restrained by social norms and feel that indulging themselves is somewhat wrong.
COUNTRY COMPARISON: https://www.hofstede-insights.com/country-...turkey,the-usa/
Unless i am making a wrong reading of the problem this is not a problem related with the business layer , but with the social layer of the country as a whole. The message for confinement must be ordered or advised by the state governments, the only thing that the companies can do is provide the resources to allow remote work and reinforce the messages to stay at home, and provide clear communication about the real dangers. No matter what the business layer advises, will not stick if it is not supported by the governments.
Now you raised me a doubt , if her doubt is about the company where she works or to the all country, for a moment i stayed with the impression that her project was clarify the country about the dangers of covid-19 and the benefits of confinement, if such is the case communication assumes major importance and the country authorities have a important role on that, otherwise you are right in your considerations.
That´s what helped my current organization when we need to create the same than @Lise is asking for. And do not forget Shannon´s theory or communication.
I work in the health sector and this issue is indeed much wider than the company I work for. My question applies to the entire country.
Before asking this question, I did two trainings about communication on the WHO platform. However, those trainings solely consider an educated audience. It shows here in Iraq because no one feels the WHO addresses to them. One example of it (and your comment was on point, Alexandre) is they do not speak the local language.
I also appreciated your comment. Yes, my question includes in a way the company. We run hospitals and we know we are absolutely not ready to face such pandemic. Consequently, communication at the community/country level has to be considered. The employees are perfectly aware of what is going on and what to do as they are educated and in contact with the Ministry of Health (MoH).
The bigger problem remains the community. Whatever has been done by WHO, the MoHand the official media is insufficient and ineffective.
To go back on your comment, I will definitely dig further into it. The WHO should hire you because at no point they cover this.
By "we are not ready," it means the entire health system in Iraq cannot take care of all the sick people. That means the equipment and medicine are insufficient; and infrastructures cannot welcome a thousands of potential victims of a virus.
Iraq is a very fascinating and unique country, and it has its fair load of challenges. I believe communication is crucial, not only to make people safer but also to prevent future issues. As the authorities are not transparent, people make up their own (irrational) explanations that may nurture present and future conflicts.
On which previous pandemics did you work?
Yes, some people do not respect confinement due mentioned points and there are also other points.
The percentage is varies against to those points in every developing country.
Also in my country I see most of people does not care about confinement due to other reasons as follows:-
1- Livelihood is becoming very hard and some people working
and getting wages on daily bases.
2- Merchants begin to raise up the price of commodities including
sterilizers and masks (even if there are Health organizations).
3- Careless from all public sectors ( even they watching /hearing News and following up the social media).
High context Communication ,top-down deciding is one of the most culture dimensions is good for developing countries.
Today the dead people in Spain reach to 5600 as I heard from Sky-news.
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