September 28 & 29, 2020 | Virtual
Please login or join to subscribe to this thread
I think this is well captured in the DA principles, especially the Context Counts, Be Pragmatic, Enterprise Awareness and Choice is Good ones.
Other than creating your own agile toolkit from scratch, there is no alternative to DA if you don't wish to get locked into "method prisons". Scaled frameworks and methods like SAFe, LeSS, Nexus, Scrum @ Scale all prescribe certain events, practices or life cycles whereas DA provides options and the knowledge on the trade-offs involved with the options.
The DA toolkit also provides a good basis for Guided Continuous Improvement which is superior to "trial and error" improvement by a self-managed team.
Finally, DA is becoming more and more agnostic of project domains. Whereas it did start with a strong focus on technology work, as the DA Enterprise process blades evolve there will be greater ability to leverage DA tools in non-technology work.
If you are searching for an elevator pitch then you are searching for a very concise phrase. Then, is time for people inside the PMI that are trying "to sell it" do they job. In my case, I use Scott Ambler´s related work long time after DA achieve notoriety today due to PM. You are asking why? In my personal opinion there is no reason at all. No more than other things related to Project Manager. With all my due respect, no matter I followed @Scott works and I tried to push the use of it each time it applies (by the way, there are other @Scott´s works than can help a lot) before the PMI adquired it "few people" know about it or consider to use it. Now, it becomes "the revealed truth". At the end, if you ask me, and just to put it in the context of the PMI, not in the context of the high value @Scott´s work add in the practice, the only reason is "because the PMI is pushing it". In this case it seems the PMI is doing that not for other reasons like Business Analysis (in the case of Business Analysis it seems the strategy was "deleted" a profession which continue growing which was in the hands of other organization).
If you are compelled to move into some agile concepts, or extend your agile usage you might be asking which of the many schools and gurus to follow. There are now more than 200 agile certifications and tens of different agile concepts on the market. Think for example scaling, lean, design thinking, even Scrum - what to follow?
DA provides a way to choose and adapt what you want to do in the agile forest, it enables you to be flexible and growing, though in a disciplined way, and be able to build the competencies needed.
Although I agree with the points elaborated by @Kiron and is totally right about is considerations.
I think that the uniqueness of DA is emphasizing that there are no right or wrong approaches in Agile or Classic approaches, all of them have strong and week points with lot of gray areas.
So instead of dividing the approaches, DA unifies them in a series of goals and remind us that we should use what works in our context no matter where it comes, it's not necessary to reinvent the wheel, we can choose between several techniques that already proven their efficiency under certain conditions and tailor our way of working based in the guided continuous improvement process.
Why PM's should learn about DA, is a personal decision should not be motivated by the PMI marketing, but by recognizing that this will add value to our knowledge and improve our way of managing projects.
Thank you all for your answers and insights, I really appreciate them. From the answers above, one may read - correct me if I misunderstood - that DS is more comprehensive and versatile than other (scaled) frameworks.
In terms of the certification itself, do you forecast a higher demand for DS than PMP in the coming decade? Is there a a realistic likelihood that PMI-ACP gets "cannibalized" by DS?
However, remember that hiring managers and recruiters tend to lag on awareness for quite a while when new certs are launched so I'd expect the PMP will continue to be the "go to" PM certification for a very long time.
Please login or join to reply