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This is quite a divisive issue and such a debatable one too... personally, I think rewards and recognition should be genuine and not gender bias... It may be very risky to issue a reward and recognition to a worker just to strike a gender balance.
Because rewards and recognitions are usually subjective in every organization I was it really does not matter for me except for the annual bonus. It does not mean I am aware of those things that motivates people who is working with me to make them as happy as I can in their daily work.
While managers should be provided some budget for "in the moment" and more formal rewards, I also feel that you get better outcomes if there are budgets set aside to enable team members to recognize one another (i.e. peer-level recognition) and whole team rewards.
Only having individual rewards granted by managers encourages real and perceived favoritism.
Sergio and Kiron made good points.
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