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Topics: Innovation, Marketing and Sales, PM in Academia
Should PM.com increase gamification to engage more people?
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A 2005 Columbia Business School study revealed that gamification actually increased the generation of ideas. Gamification already exists on this website such as badges for example, but should we go even further? Do you think gamification is a good idea for PM.com, and if so, what other ideas do you have?
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Gamification is powerful tool to engage end consumers, augment services experience along with aquiring incremental customers. Technology and innovation bringing a lot many facets herein.

Fortunately i got opportunity to get develop PoC and a couple of solution for entertainment, BFSI and healthcare industry.
...
1 reply by Sante Vergini
Dec 15, 2017 3:45 PM
Sante Vergini
...
That's interesting Rajeev, especially in the health industry.
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What else would you suggest, Sante? There is already significant gamification on the site.

There are several aspects of content to this community; discussion/question threads, documents, articles/blogs, education/academy, and webinars.

All of these content types are consumed through some sort of engagement by community members; watching a webinar, completing a course in PM university, answering PMchallenge questions, or reading an article.

Recent discussions on engagement seem to be more specific to explicit engagement [participation] through contributions to discussion threads. What can be done to increase that type of participation? That is not so easy because now we are looking to ask many to leave their anonymity and comfort zone. Now, that said, we are certainly a friendly and accepting community, not looking to prove anyone wrong, simply have open discussions about topics we feel are pertinent to our profession. We are global and non-bias, open to understand and learn from each other.

So, the question is how can we increase participation of community members. Honestly, probably the only failsafe approach is to provide PDU's for a members participation :) - but that would diminish the quality. And that brings about an entirely new conversation (maybe controversial, though I do not intend it as such) - At what point does the community begin to lose quality through the introduction (promise of) of participation rew[awards]?
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2 replies by Rajeev Sharma and Sante Vergini
Dec 15, 2017 7:27 AM
Sante Vergini
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There's a lot of options I guess. Even though I am not a fan of social media platforms, I think likes/dislikes would be good since the current rating system doesn't give the option of "good" or "bad". Ratings really don't mean much after you already drill down into the posts to discover the details. I'm 50/50 whether or not likes/dislikes should be available in questions posts and answers like this one, but certainly blog articles, webinars, templates etc.
Dec 15, 2017 7:53 AM
Rajeev Sharma
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I think Gamification bring a game theme bases learning opportunity wherein content could be an animated game (scenario, situation around PM knowledge/process areas) which may indulge some end user in specific PM scenario to learn, examine and enhance skill.

Point based reward system for learning could improvise satisfaction and experience which may evaluate into loyalty as well
Network:14746



Dec 15, 2017 6:20 AM
Replying to Andrew Craig
...
What else would you suggest, Sante? There is already significant gamification on the site.

There are several aspects of content to this community; discussion/question threads, documents, articles/blogs, education/academy, and webinars.

All of these content types are consumed through some sort of engagement by community members; watching a webinar, completing a course in PM university, answering PMchallenge questions, or reading an article.

Recent discussions on engagement seem to be more specific to explicit engagement [participation] through contributions to discussion threads. What can be done to increase that type of participation? That is not so easy because now we are looking to ask many to leave their anonymity and comfort zone. Now, that said, we are certainly a friendly and accepting community, not looking to prove anyone wrong, simply have open discussions about topics we feel are pertinent to our profession. We are global and non-bias, open to understand and learn from each other.

So, the question is how can we increase participation of community members. Honestly, probably the only failsafe approach is to provide PDU's for a members participation :) - but that would diminish the quality. And that brings about an entirely new conversation (maybe controversial, though I do not intend it as such) - At what point does the community begin to lose quality through the introduction (promise of) of participation rew[awards]?
There's a lot of options I guess. Even though I am not a fan of social media platforms, I think likes/dislikes would be good since the current rating system doesn't give the option of "good" or "bad". Ratings really don't mean much after you already drill down into the posts to discover the details. I'm 50/50 whether or not likes/dislikes should be available in questions posts and answers like this one, but certainly blog articles, webinars, templates etc.
Network:602



Dec 15, 2017 6:20 AM
Replying to Andrew Craig
...
What else would you suggest, Sante? There is already significant gamification on the site.

There are several aspects of content to this community; discussion/question threads, documents, articles/blogs, education/academy, and webinars.

All of these content types are consumed through some sort of engagement by community members; watching a webinar, completing a course in PM university, answering PMchallenge questions, or reading an article.

Recent discussions on engagement seem to be more specific to explicit engagement [participation] through contributions to discussion threads. What can be done to increase that type of participation? That is not so easy because now we are looking to ask many to leave their anonymity and comfort zone. Now, that said, we are certainly a friendly and accepting community, not looking to prove anyone wrong, simply have open discussions about topics we feel are pertinent to our profession. We are global and non-bias, open to understand and learn from each other.

So, the question is how can we increase participation of community members. Honestly, probably the only failsafe approach is to provide PDU's for a members participation :) - but that would diminish the quality. And that brings about an entirely new conversation (maybe controversial, though I do not intend it as such) - At what point does the community begin to lose quality through the introduction (promise of) of participation rew[awards]?
I think Gamification bring a game theme bases learning opportunity wherein content could be an animated game (scenario, situation around PM knowledge/process areas) which may indulge some end user in specific PM scenario to learn, examine and enhance skill.

Point based reward system for learning could improvise satisfaction and experience which may evaluate into loyalty as well
Network:1160



Sante -

My question is why strive for quantity if there is already sufficient diversity of thought and quality?

This is just one of multiple business & personal communities which folks participate in, so it comes down to the relative priority someone will place on this vs. LinkedIn, Facebook, Instagram...

Maybe I'm getting too old, but I miss the smaller communities formed around specific interests on the pre-Internet BBSs...

Kiron
...
1 reply by Sante Vergini
Dec 15, 2017 2:43 PM
Sante Vergini
...
Kiron, that's my point (made in another post of mine), I would argue that 5% of our members that produce 95% of the content here (an assumption but probably not far off the mark) is not a "sufficient diversity of thought", so since I assume the majority who don't contribute much if any content are most likely to be younger, shy, don't feel they have much to offer, perhaps intimidated by the heavy hitters, or just not interested, may in fact be stimulated by a technique that is proven to engage, recruit and produce diversity of thought.

BBS? Now you are making me feel my age ;-)
Network:791



Quick question - engage more people in what? Consider the Bartle Types:
Achievers
Socializers
Explorers
Killers

There are different motivations for participating. You need more than one strategy to engage them all, and the results will look different for each group. You won't likely get all four types to provide meaningful responses to questions, articles, and blogs.

What problem are you seeing that needs to be solved?
...
1 reply by Sante Vergini
Dec 15, 2017 3:05 PM
Sante Vergini
...
Aaron, to engage more people that are already members to contribute when they are probably on the verge of doing so but just need a nudge or some kind of catalyst. Yes there are different motivators/strategies, and gamification is just one of them. I guess the first question to be asked before someone agrees that techniques like gamification and many others can be improved to engage non contributing members is: Do the minority of members here who produce the majority of content feel that the majority of members who produce the minority of content should be encouraged to do so? The Bartle Types in my view are not applicable in this situation as they are all active contributors to the game; post contribution types if you will. This is not about dragging the horse to the water either, more about finding ways to engage and promote those that are perhaps passive, shy, intimidated etc. to contribute so that we indeed as Kiron states create sufficient diversity of thought. Diversity itself is subjective, and while there is diversity in every demographic imaginable on this forum, I would venture to say that there is one demographic that is not represented (the majority that produces the minority of content, indeed the ones that produce zero but may be on the verge of doing so but just won't/can't make the leap) are the missing link between the status quo and the full realization of diversity of content.
Network:14746



Dec 15, 2017 8:16 AM
Replying to Kiron Bondale
...
Sante -

My question is why strive for quantity if there is already sufficient diversity of thought and quality?

This is just one of multiple business & personal communities which folks participate in, so it comes down to the relative priority someone will place on this vs. LinkedIn, Facebook, Instagram...

Maybe I'm getting too old, but I miss the smaller communities formed around specific interests on the pre-Internet BBSs...

Kiron
Kiron, that's my point (made in another post of mine), I would argue that 5% of our members that produce 95% of the content here (an assumption but probably not far off the mark) is not a "sufficient diversity of thought", so since I assume the majority who don't contribute much if any content are most likely to be younger, shy, don't feel they have much to offer, perhaps intimidated by the heavy hitters, or just not interested, may in fact be stimulated by a technique that is proven to engage, recruit and produce diversity of thought.

BBS? Now you are making me feel my age ;-)
Network:14746



Dec 15, 2017 10:55 AM
Replying to Aaron Porter
...
Quick question - engage more people in what? Consider the Bartle Types:
Achievers
Socializers
Explorers
Killers

There are different motivations for participating. You need more than one strategy to engage them all, and the results will look different for each group. You won't likely get all four types to provide meaningful responses to questions, articles, and blogs.

What problem are you seeing that needs to be solved?
Aaron, to engage more people that are already members to contribute when they are probably on the verge of doing so but just need a nudge or some kind of catalyst. Yes there are different motivators/strategies, and gamification is just one of them. I guess the first question to be asked before someone agrees that techniques like gamification and many others can be improved to engage non contributing members is: Do the minority of members here who produce the majority of content feel that the majority of members who produce the minority of content should be encouraged to do so? The Bartle Types in my view are not applicable in this situation as they are all active contributors to the game; post contribution types if you will. This is not about dragging the horse to the water either, more about finding ways to engage and promote those that are perhaps passive, shy, intimidated etc. to contribute so that we indeed as Kiron states create sufficient diversity of thought. Diversity itself is subjective, and while there is diversity in every demographic imaginable on this forum, I would venture to say that there is one demographic that is not represented (the majority that produces the minority of content, indeed the ones that produce zero but may be on the verge of doing so but just won't/can't make the leap) are the missing link between the status quo and the full realization of diversity of content.
Network:14746



Dec 15, 2017 5:37 AM
Replying to Rajeev Sharma
...
Gamification is powerful tool to engage end consumers, augment services experience along with aquiring incremental customers. Technology and innovation bringing a lot many facets herein.

Fortunately i got opportunity to get develop PoC and a couple of solution for entertainment, BFSI and healthcare industry.
That's interesting Rajeev, especially in the health industry.
Network:1562



I think adding game elements can help to produce more ideas during brainstorming and engage in more discussions, without negatively affecting idea quality. Moreover people are always motivated to participate in innovation if that change will affect them personally. So by adding gamification elements to projects, the employee may see that they’re part of a bigger community.
...
1 reply by Sante Vergini
Dec 15, 2017 11:10 PM
Sante Vergini
...
Indeed Anish, idea generation is at the heart of innovation.
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