Vanity metrics are those which we believe will help us measure achievement of our goals, but end up creating unintended consequences such as having us optimize a part of a system at the cost of the whole, or focus on outputs rather than outcomes.
What are some of the vanity metrics you've encountered that are related to either project management or professional/personal development?
Here are a few to get the ball rolling:
- % Complete
- Cost variance (in isolation)
- Resource utilization
- Number of credentials held by someone
- Number of people in one's social media network
- Defect counts Saving Changes...
An interesting question. I like the description of vanity metrics which I see as items such as increase website hits, or increase lead generation or prototype development time. To be fair, i think the intent is often noble but a lack of effort to further defining the metric to a measure of true value is often the shortfall Saving Changes...