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From CIO to CINO?

by Michael Wood

Is the Chief Information Officer the right person within an organization to take on the role of Chief Innovation Officer (CINO)? The answer to that question is, “It depends.” Specifically, it depends on the answer to a few questions...

Topic Teasers Vol. 14: Disruptive Innovation

by Barbee Davis, MA, PHR, PMP, PMI-ACP, PMI-PBA

Question: I work for a successful, established organization. However, management wants my team to suggest innovative new products and services. We already have our current excellent products, so feature-laden that they are very expensive. How is a project team expected to know how to find the next new breakthrough revenue producer?

A. Suggest to your manager that this is the work of the marketing department and the management team. The people on your team only have the skills to develop items envisioned by someone else.
B. The keywords in your question show that your organization is looking for more revenue. Brainstorm with your team to see if you can squeeze additional costs out of your existing products.
C. Look to your competitors. What innovative ideas are they introducing? If your team can plan production of similar products, you can piggyback on their advertising and not need to spend money on research and development.
D. Look beyond adding more features to designing a less expensive item with fewer features that will appeal to a different consumer marketplace. The profit per item will be lower, but the market share will be larger.



"Impartial observers from other planets would consider ours an utterly bizarre enclave if it were populated by birds, defined as flying animals, that nevertheless rarely or never actually flew. They would also be perplexed if they encountered in our seas, lakes, rivers and ponds, creatures defined as swimmers that never did any swimming. But they would be even more surprised to encounter a species defined as a thinking animal if, in fact, the creature very rarely indulged in actual thinking."

- Steve Allen



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