How are marketing and sales important to project management?

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Sales and Consultancy

from Process Improvement posted by Anonymous on

In trying to improve our service to our clients, we are continuously trying to improve our internal processes, especially in the preparation of accurate and win-win type of project proposals. To this ...

Marketing Mistakes

by Sunil Sharma

Think product development is all coding? Think again.

Marketing in Project Management

by Durval Carvalho Avila Jacintho

Marketing is one of the most studied and analyzed fields of knowledge in the corporate world; therefore, its techniques and tools should be considered and applied to the environment of project management. This article analyzes the main concepts of marketing in the phases of a project or program, the key stakeholders and elements of marketing in a project, and also looks at an example of the positive use of marketing in Brazil’s Olympic bid.

Why Project Management Begins with CRM

by Andy Jordan

For customer-facing organizations, customer relationship management is more than just a sales tool, it’s project initiation manifested. Here, we look at how organizations can better integrate their sales and delivery processes to the benefit of both sides of the business as well as the customer.

Practical Project Management in Sales & Marketing

by Gary Nelson 
November 30, 2012 | 58:32 | Views: 176 | PDUs: 1.00 | Rating: 5.32 / 7

The discussion will include: - A simple, effective approach to developing (and validating) exceptional requirements – based on Ice Cream! - You Can’t Get There From Here: How to get things done, in spite of it all. - People, we are talking about People! - A discussion on developing teams and communicating across the business, and with your clients

Why Marketing & Sales professionals should care about Agile

by Horia Slusanschi
October 05, 2012 | 60:47 | Views: 132 | PDUs: 1.00 | Rating: 4.73 / 7

In this webinar, we'll explore both of these lines of thinking a bit. We'll talk about why Agile's a Good Idea, see how it fits with selling & marketing, and perhaps find a few habits well worth imitating in order to make our work more enjoyable & effective and in the process delighting our customers

Products, Profits and Promises: Business Fundamentals

by Analizza Lambino, Sanjay Sethi, Will Casavan
April 18, 2014 | 59:52 | Views: 695 | PDUs: 1.00 | Rating: 5.49 / 7

What do organizations need to include in their thought process when they decide to introduce new products or services? Please join us in learning or re-learning the time-honored basics that are a part of good decision making in the development of new products or services.

Practical Project Management in Sales & Marketing

by Gary Nelson 
November 30, 2012 | 58:32 | Views: 176 | PDUs: 1.00 | Rating: 5.32 / 7

The discussion will include: - A simple, effective approach to developing (and validating) exceptional requirements – based on Ice Cream! - You Can’t Get There From Here: How to get things done, in spite of it all. - People, we are talking about People! - A discussion on developing teams and communicating across the business, and with your clients

Social Media 201: What to say, to whom and where

by Dan Kraus 
June 08, 2012 | 61:20 | Views: 185 | PDUs: 1.00 | Rating: 5.72 / 7

This webinar will give you perspective and thought on-- - What you should be saying in the social media channels to best establish your personal and company reputation. - Where, to whom and why you should say what you say in the social media channels. Whether you are experienced with social media marketing for your business, or just getting started, we'll be sure you take away some new thoughts, ideas and actions.

Social Media 101: The new communication business model

by Joseph Beccalori 
May 11, 2012 | 60:57 | Views: 204 | PDUs: 1.00 | Rating: 5.66 / 7

Defining social media The facts and statistics Its uses and applications Integrating social media into your communications programs Protecting your reputation online through social media The Do’s and Don'ts

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