How can CRM help with project management?

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Data Mining Techniques For Marketing, Sales and Customer Support

Author: Michael J.A. Berry and Gordon Linoff | ISBN: 0471179809

Learn how to quickly and easily access the wealth of information in your information systems. With data mining, companies can analyze customers' past behaviors in order to make strategic decisions for the future. This book is a practical guide to mining business data to help marketers and business managers focus their marketing and sales strategies. It explains how each mining technique works and what kinds of business problems each one can solve.

Successful CRM Systems Start With a Customer Focused Philosophy

by Richard Bowden

Organizations from different business sectors are using customer relationship management (CRM) systems to help boost sales and revenues. They may have mixed results in terms of their sales and revenues. Various aspects to help to ensure a successful CRM implementation are discussed in this article, taken from best practices and the author's personal experiences in reviewing existing CRM applications and implementing new ones.

Why Project Management Begins with CRM

by Andy Jordan

For customer-facing organizations, customer relationship management is more than just a sales tool, it’s project initiation manifested. Here, we look at how organizations can better integrate their sales and delivery processes to the benefit of both sides of the business as well as the customer.

Marketing Operations 2.0 - See specifics below

by Gary Katz 
July 19, 2011 | 55:52 | Views: 96 | PDUs: 1.00 | Rating: 5.17 / 7

Introduce participants to the evolution, impact, and promise of Marketing Operations 2.0 and provide them with a strategic view of how to apply the discipline in their work.

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