In trying to improve our service to our clients, we are continuously trying to improve our internal processes, especially in the preparation of accurate and win-win type of project proposals. To this ...
How can I effectively market my project?
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I'm a brand new PM, recently "promoted" into a position our small company has never had before, and therefore doesn't really know how to manage. The project I've been handed as my first is to create ...
Think product development is all coding? Think again.
Trying to figure out how you can use social media marketing to your advantage is an exercise in head scratching. But the medium is also considerably less expensive than other marketing methods (at least initially) and is a frontier that needs adventurers.
Although the benefits of correctly marketing a project can be many, applying these concepts to projects is not always easy. The following concepts are intended to help you in your project marketing efforts.
Marketing is one of the most studied and analyzed fields of knowledge in the corporate world; therefore, its techniques and tools should be considered and applied to the environment of project management. This article analyzes the main concepts of marketing in the phases of a project or program, the key stakeholders and elements of marketing in a project, and also looks at an example of the positive use of marketing in Brazil’s Olympic bid.
We know we need to justify the value of PMO. At the same time, creating awareness of PMO and marketing its value externally is equally important. How can we effectively market PMO then? Do note that a ...
Learn how to quickly and easily access the wealth of information in your information systems. With data mining, companies can analyze customers' past behaviors in order to make strategic decisions for the future. This book is a practical guide to mining business data to help marketers and business managers focus their marketing and sales strategies. It explains how each mining technique works and what kinds of business problems each one can solve.
Travel with Gregory Brown, Sr. Program Manager, as he shares practical tips that the University Of Missouri Healthcare system took to become one of the first ten hospitals in the United States to attest to Stage 2 Meaningful Use. Gregory will share the roadblocks and detours encountered before coming to the realization that there was no easy, direct path to get to their destination of attestation. He will also interweave solid project management lessons throughout the presentation.
What do organizations need to include in their thought process when they decide to introduce new products or services? Please join us in learning or re-learning the time-honored basics that are a part of good decision making in the development of new products or services.
The discussion will include: - A simple, effective approach to developing (and validating) exceptional requirements – based on Ice Cream! - You Can’t Get There From Here: How to get things done, in spite of it all. - People, we are talking about People! - A discussion on developing teams and communicating across the business, and with your clients