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The Social Marketing Mountain

by Mike Donoghue

Trying to figure out how you can use social media marketing to your advantage is an exercise in head scratching. But the medium is also considerably less expensive than other marketing methods (at least initially) and is a frontier that needs adventurers.

Marketing in Project Management

by Durval Carvalho Avila Jacintho

Marketing is one of the most studied and analyzed fields of knowledge in the corporate world; therefore, its techniques and tools should be considered and applied to the environment of project management. This article analyzes the main concepts of marketing in the phases of a project or program, the key stakeholders and elements of marketing in a project, and also looks at an example of the positive use of marketing in Brazil’s Olympic bid.

Practical Project Management in Sales & Marketing

by Gary Nelson 
November 30, 2012 | 58:32 | Views: 166 | PDUs: 1.00 | Rating: 5.32 / 7

The discussion will include: - A simple, effective approach to developing (and validating) exceptional requirements – based on Ice Cream! - You Can’t Get There From Here: How to get things done, in spite of it all. - People, we are talking about People! - A discussion on developing teams and communicating across the business, and with your clients

Meaningful Use Stage 2: Destination - Attestation

by Gregory Brown
August 21, 2014 | 55:51 | Views: 177 | PDUs: 1.00 | Rating: 5.00 / 7

Travel with Gregory Brown, Sr. Program Manager, as he shares practical tips that the University Of Missouri Healthcare system took to become one of the first ten hospitals in the United States to attest to Stage 2 Meaningful Use. Gregory will share the roadblocks and detours encountered before coming to the realization that there was no easy, direct path to get to their destination of attestation. He will also interweave solid project management lessons throughout the presentation.

Products, Profits and Promises: Business Fundamentals

by Analizza Lambino, Sanjay Sethi, Will Casavan
April 18, 2014 | 59:52 | Views: 678 | PDUs: 1.00 | Rating: 5.49 / 7

What do organizations need to include in their thought process when they decide to introduce new products or services? Please join us in learning or re-learning the time-honored basics that are a part of good decision making in the development of new products or services.

Practical Project Management in Sales & Marketing

by Gary Nelson 
November 30, 2012 | 58:32 | Views: 166 | PDUs: 1.00 | Rating: 5.32 / 7

The discussion will include: - A simple, effective approach to developing (and validating) exceptional requirements – based on Ice Cream! - You Can’t Get There From Here: How to get things done, in spite of it all. - People, we are talking about People! - A discussion on developing teams and communicating across the business, and with your clients

Social Media 201: What to say, to whom and where

by Dan Kraus 
June 08, 2012 | 61:20 | Views: 175 | PDUs: 1.00 | Rating: 5.71 / 7

This webinar will give you perspective and thought on-- - What you should be saying in the social media channels to best establish your personal and company reputation. - Where, to whom and why you should say what you say in the social media channels. Whether you are experienced with social media marketing for your business, or just getting started, we'll be sure you take away some new thoughts, ideas and actions.

Social Media 101: The new communication business model

by Joseph Beccalori 
May 11, 2012 | 60:57 | Views: 192 | PDUs: 1.00 | Rating: 5.71 / 7

Defining social media The facts and statistics Its uses and applications Integrating social media into your communications programs Protecting your reputation online through social media The Do’s and Don'ts

MAKING YOUR CASE: How to promote your Project to Management

by Barbara Alevras 
December 13, 2011 | 53:35 | Views: 194 | PDUs: 1.00 | Rating: 5.67 / 7

In this webinar, we’ll discuss how product, program, and project managers can develop a business case that effectively promotes their ideas and projects to upper management. A strong business case can secure enthusiastic management support and the allocation of critical resources needed to pursue your new initiative. We will review how a good business case: • Improves the prioritization and allocation of organization resources; • Reduces unforeseen costs and risks associated with proposed initiatives; and • Increases staff and management confidence in the necessity and anticipated success of approved projects

Marketing Operations 2.0 - See specifics below

by Gary Katz 
July 19, 2011 | 55:52 | Views: 78 | PDUs: 1.00 | Rating: 5.00 / 7

Introduce participants to the evolution, impact, and promise of Marketing Operations 2.0 and provide them with a strategic view of how to apply the discipline in their work.

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