Outcome Over Process

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Many organizations struggle with experimentation and focus too much on processes over outcomes, says David Bland who works with companies that want to act more like lean startups. He helps them "build things that matter" through customer development practices that unpack the value proposition for users, buyers and deciders. [14:45]

David is speaking about Customer Development at Lean Kanban North America in San Francisco this May. He is a principal at Neo, a product innovation consultancy.

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"To generalize is to be an idiot."

- William Blake

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