Outcome Over Process

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Many organizations struggle with experimentation and focus too much on processes over outcomes, says David Bland who works with companies that want to act more like lean startups. He helps them "build things that matter" through customer development practices that unpack the value proposition for users, buyers and deciders. [14:45]

David is speaking about Customer Development at Lean Kanban North America in San Francisco this May. He is a principal at Neo, a product innovation consultancy.

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I see where one young boy has just passed 500 hours sitting in a treetop. There is a good deal of discussion as to what to do with a civilization that produces prodigies like that. Wouldn't it be a good idea to take his ladder away from him and leave him up there?

- Will Rogers

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