What Is Agile Marketing?

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Scrum trainer and coach Maria Matarelli discusses applying agile principles in marketing departments, from creating user stories to inspecting and adapting. The benefits include a deeper understanding of both existing and potential customers, which leads to greater returns on advertising campaigns. [30:30]

For more information: www.AgileMarketingAcademy.com

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"Life is to be lived. If you have to support yourself, you had bloody well better find some way that is going to be interesting. And you don't do that by sitting around wondering about yourself."

- Katharine Hepburn

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