Writing Marketing User Stories

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The best way to market anything is to explain the solution you have to a problem, and it turns out that user stories are a big help in that effort, says Agile Marketing Academy’s Nic Sementa, joined by special guest Alistair Cockburn. But writing user stories for ad campaigns is different than for software. [39 min.]

Related Listening:What Is Agile Marketing?

For more information: www.AgileMarketingAcademy.com

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