Digital Project Manager | Technology, Data and Design
Grupo Leben
Madrid, Spain
sep 2016 - Today

- Design of digital platforms for loyalty program to employees and sales force of a multinational telecommunications company
- Development strategies focused on business needs
- Liaison between clients and multidisciplinary team (design, data and development) for platform development
- Process optimization and digitalization
- Data analytics for making decision, improve process and solutions evaluation
- Priority of requirements to achieve the objectives
- QA of products developed
- Leading and supporting key strategic accounts in multiple sectors (telecom, tech, auto, hospitality, food and beverages), with presence in Europe, NorthAmerica and LatinAmerica
Achievements:
- Built and managed operations of a loyalty program with 2,5 + M€ budget for 3.000 agents in Europe and LatinAmerica.


Digital Project Manager | Product Owner | Technology, Data and Design | Digital Transformation
Vicepresidency of Colombia
Bogota, Colombia
oct 2014 - mar 2016

- Product Manager (Product Owner) of the digital transformation strategy for the entity
- Vision management, definition and prioritization of project requirements
- User research, customer journey mapping and usability testing (UX-UI) for content and structure strategy of digital platforms
- Identification of improvement opportunities and managed change of each institution internal areas and with colombian society
- Data analytics for making decision, improve process and solutions evaluation
- QA of products developed
- Liaison between Presidency of Colombia, Ministry of Technology and Vice-presidency
- Coordination between design and development teams for digital and marketing projects
Achievements:
- Increased to 100% the accessibility and usability of online services through the web portal
- Increased 120% the citizen participation using the web portal
- 100% organic positioning of websites in first pages of search engines with relevant topics of the sector
- Higher impact of the vicepresident’s Social Networks:
Instagram (Engagement rate +400% - Average interactions per post 2015: +800%)
Twitter with 450K followers was positioned in TOP 3 most influential political accounts of Colombia
- Acquired major international agreements through high impact presentations to audiences in important world congress


Digital Product Consultant
Campaign of German Vargas Lleras, exMinister of Housign, for the Vicepresidency of Colombia
Bogota, Colombia
mar 2014 - jun 2014

- Management of digital tools during the campaign (portal website, social networks)
- User research for content development and management
- Data analytics for making decision, improve process and performance measurement.
Achievements:
- Candidate ranked TOP1 vicepresidential option with an increase in popularity to 61% of colombian voters (Gallup)


Digital Project Manager | Product Owner | Technology, Data and Design
Ministry of Housing
Bogota, Colombia
oct 2012 - nov 2014

- Product Manager (Product Owner) of digital transformation web platform project
- Vision management, definition and prioritization of project requirements
- User research, customer journey mapping and usability testing (UX-UI) for content and structure strategy of digital platforms
- Identification of improvement opportunities and managed of change of each institution intern area and with colombian society
- Design and development of digital applications for project communication
- Data analytics for making decision, improve process and solutions evaluation
- QA of products developed
- Liaison between Ministry internal areas with design and development teams
Achievements:
- Increased to 75% the accessibility and usability of online services through the web portal
- Increased 500% the number of visits to Minvivienda website
- 100% compliance of internal process automatization
- 100% organic positioning of websites in first pages of search engines with relevant topics of the sector
- Acquired major international agreements through high impact presentations to audiences in important world congress


Multimedia Project Manager | Product Owner | Technology, Design and Data
ElectionMall Technologies
Bogota, Colombia
jul 2010 - may 2012

- Product Manager (Product Owner) of digital games solutions to attract leads in international campaigns (Ireland, Mexico, Argentina and Brasil)
- Product Manager for Colombia ex president Uribe and Ministry of Technology and Telecommunications of Colombia
- Creation of digital solutions guided by customer needs and interests
- User research for digital applications development in political campaigns
- Data analytics for making decision, improve process and evaluation of solutions developed
- Leadership in the websites design and UX-UI strategies definition for EPP (European People’s Party, the Martens Centre for European Studies and several political campaigns
- Management of multidisciplinary (design, development, business and data) and international teams (USA, Colombia, Spain, , Mexico, Ireland and India)
- Creation of graphical material for digital advertising and email marketing templates
Achievements:
- Gain new clients for presidential campaigns with the digital game
- "Go Ireland: The Video Game" contributed to the results of Enda Kenny campaign to win the Irish elections as Prime Minister with 36,1%
- Built the Ministry website MVP in 80% less development time than average
- Increase on 370% of followers in the expresident’s Twitter account within 1 year, positioned it as TOP1 influential political accounts in Colombia


Digital Games Product Manager | Designer and Developer
Campaign of Juan Manuel Santos for the Presidency of Colombia
Bogota, Colombia
mar 2010 - jun 2010

- Product manager of the campaign digital game, Super Santos, winner of Pollie Award
- Definition of vision and aim of game
- User research for digital applications strategies
- Data analytics for making decision, improve process and solution evaluation
- Creation and implementation of product promotion strategies
- Design of graphical material for digital campaign advertising
Achievements:
- Winner of Pollie Award 2011 Gold Prize with Super Santos, as best online product for political campaigns
- Higher impact in market with 9.300 gamers registered with Super Santos in just 3 days, time significantly less than expected (15 days)