Justify Project
I have sympathy for the end user.
Having worked in a number of analyst capacities that related to customer satisfaction, it's easy to see where changes can be made to benefit others and improve the bottom line.
Create Business Case
It's important that I've done the legwork for research - interviewing people, requesting data, finding other cases that will help build my own case and pave the way for other potential cases.
Align Deliverables with Strategic Business Objectives
I feel that there is a "profitability" in keeping customers happy.
The incentive is not only monetary, there are also reasons to improve oneself that help demonstrate our ability to rise above the competition.
It's about being the head of the pack and many packs.
Quantify Financial and Organizational Benefits
"What's in it for me?" Who is "me" anyway?
When you start thinking "What's in it for them?" then you definitely are on your way to creating a methodology that benefits the organization and justifies investment.
Define Project
Mike has correctly answered 1 PMchallenge Question on this topic
Make Project Plan
Mike has correctly answered 2 PMchallenge Questions on this topic
Motivate Project Participants
Mike has correctly answered 2 PMchallenge Questions on this topic