This business question assessment and prototype project plan frames the following activities for determining what data to put in your data warehouse, based on the business questions that must be answered: initiating the project, defining business data requirements, developing a logical model, data availability and audit, prototype environment, developing data movement routines and developing and demonstrating the prototype.
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"It is an important and popular fact that things are not always what they seem. For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much -- the wheel, New York, wars and so on -- whilst all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man -- for precisely the same reasons."