Marketing guru and bestselling author Al Ries untangles the confusion of Internet marketing.
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A comprehensive guide for business and technology practitioners to map the road ahead--and then act.
Every informed business person knows the Internet is transforming the economy as we know it--but very few people have the knowledge (or the guts) to identify which companies will emerge as winners and losers when the dust finally settles. Internationally renowned technology guru Mary Modahl has both. In this fast-paced but deeply intellignet book for business leaders and executives in every consumer-products industry, Modahl explains exactly what strategies will lead to Internet dominance.
Software Configuration Management (SCM) is an essential software engineering discipline used to manage change in today's complex, fast-paced software development environment. SCM is used during all lifecycle phases and provides a structure for identifying and controlling changes to documentation, requirements, models, code, and Web artifacts such as HTML and XML files. By enabling concurrent change to shared artifacts, SCM enhances the collaboration of project teams, allowing them to produce high-quality products faster.
Now widely adopted as the de facto industry standard and sanctioned by the Object Management Group, the Unified Modeling Language (UML) is a notation all software developers need to know and understand. However, the UML is a big language, and not all of it is equally important. The award-winning first edition of UML Distilled was widely praised for being a concise guide to the core parts of the UML and has proved extremely successful in helping developers get up and running quickly. UML Distilled, Second Edition, maintains the concise format with significantly updated coverage of use cases and activity diagrams, and expanded coverage of collaborations. It also includes a new appendix detailing the changes between UML versions.
Read on for the SDTimes "Book Watch" review .
The so-called knowledge advantage is a fallacy--even though companies poor billions of dollars into training programs, consultants and executive education. The reason isn't that knowledge isn't important. It's that most companies know--or can know--the same things. This book confronts the paradox of companies that know too much and do too little by showing how some companies are successful at turning knowledge into action.
An increasingly complex workforce with international locations and telecommuting employees calls for more complex project plans and management tools. Read why PlanView is becoming the logical tool choice for the increasingly complicated world of project management.
This table includes topics dealing with some of the most important areas of project management, requirements definition and scope control, as well as the time-honored work breakdown structure.
How do you decide which application package vendors are suitable candidates for your project? Make sure industry and in-house benchmark standards factor into the mix.
What tests do you need to perform on the new system and when before moving it into production? Here's a comprehensive test plan to help you cover all the bases and stay on schedule.