# Forming – the team is formed, everyone behaves independently
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The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano, which classifies customer preferences into five categories.
Alistair Cockburn describes “failure modes and alternatives,” that are related to the human aspect of performance. There are five failure modes:
There are 5 stages of conflict – in the order of light to severe:
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