Whatever happened to the myth of the one-to-one enterprise? It's time to revive one-to-one marketing and personalization. For the organization that actually does it properly, the benefits in customer loyalty and increased share of wallet could be tremendous.
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Tools are only one piece of the puzzle. Here are five reasons why data warehousing solutions have not become as mature as expected, and what you need to do in order to make your data warehousing implementation successful.
Want to track the comings and goings of your customers and see what areas of a store and its merchandise are drawing their attention and buying power? Want to determine who is just looking and who is a real customer? The future is closer than you think.
Security technology is still not a top priority. The following story looks at the IT security conundrum--how far we've come, and where we need to go.
For many years, business intelligence within organizations has focused on the question of "what is." But the questions that emerge from the study of complex systems is more of a question of "what will be." Those companies that can use intelligence to understand this are the ones that will be able to adapt to our rapidly changing environment.
Forget the candidates. What about the state of technology from Election 2004? Here is a post-mortem on the state of technology in elections, and the surprising improvements that need to be made in what many people consider to be the most advanced country in the world.
It's time for a new year, and a new focus. What does 2005 have in store through the ever-important eyes of business intelligence? From storage management to enterprise data warehouses, here's what to watch--and what to ignore--in the new year.
While the information technology economy continues to boom in certain contexts, the recent and devastating tsunami in Southeast Asia has shown that we have a long way to go in terms of extending that technology globally.
Data mining techniques may be your worst enemy when it comes to taxes, so tread carefully when filing your return.
In the business intelligence world, open source provides an opportunity for more organizations to enhance their business intelligence capabilities at a lower price point. This article explores where open source will impact the world of BI.