If demands for preliminary project estimates have you throwing darts at dollar amounts, help is out there. There are two ways to communicate estimates to your customers without getting burned: one good and one bad (don't ask us about the ugly part...it isn't pretty).
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Estimating is a skill essential to successful project management and one that is nearly impossible to teach. Personal experience is one way to learn, but it's not the only way. Take advantage of your natural sense of curiosity to hone your estimating skills.