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Managing Customer Expectations

white paper
by Naomi Karten

Your customers' level of satisfaction can be affected by changes in either their expectations or your performance. That means you have to pay attention to both. Learn how here.

Obtaining Useful Customer Feedback

white paper

Getting your customers' feedback can help you understand best what they want, need and liked or disliked. Gathering feedback is often seen as a means to an end, rather than a proactive continuous way to better your overall strategy.

Baking the CRM Cake: Homemade or from a Mix?

white paper
by META Group

Once again, the META Group spots trends that apply to your application delivery strategies. Read this in-depth, thorough study about whether to build or buy customer relationship management (CRM) applications.

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