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Five Whys

Wiki

5 Whys is an iterative elicitation method used to explore cause-and-effect relationships underlying a particular problem. The primary goal of the technique is to determine the root cause of a defect or problem by repeating the question "Why?". Each answer forms the basis of the next question.

Focus Groups

Wiki

This technique is used to collect information from a group of people in a structured manner. Traditionally applied to market research, Focus Groups can be used as an alternative to individual structured interviews or customer questionnaires or surveys. Multiple viewpoints can be shared and discussed with the assistance of a session moderator or facilitator.

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"I have taken more good from alcohol than alcohol has taken from me."

- Winston Churchill