Join us for a humorous and practical look at how using persuasive skills can simplify your communication challenges and increase the response rate, efficiency, and reduce the time required to communicate effectively. Learn a proven method for keeping everyone at the table interested, engaged, and involved. You will leave with several templates to use in email, phone calls, presentations and meetings. These templates are easy to use, reproducible, and applicable to virtually every communications situation
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In this webinar, we’ll discuss how product, program, and project managers can develop a business case that effectively promotes their ideas and projects to upper management. A strong business case can secure enthusiastic management support and the allocation of critical resources needed to pursue your new initiative. We will review how a good business case: • Improves the prioritization and allocation of organization resources; • Reduces unforeseen costs and risks associated with proposed initiatives; and • Increases staff and management confidence in the necessity and anticipated success of approved projects
How 'most everything in the marketing mix has changed and the approach to manage it.