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9 items found

Data Mining Techniques For Marketing, Sales and Customer Support

Author: Michael J.A. Berry and Gordon Linoff | ISBN: 0471179809

Learn how to quickly and easily access the wealth of information in your information systems. With data mining, companies can analyze customers' past behaviors in order to make strategic decisions for the future. This book is a practical guide to mining business data to help marketers and business managers focus their marketing and sales strategies. It explains how each mining technique works and what kinds of business problems each one can solve.

Data Resource Quality: Turning Bad Habits into Good Practices

Author: Michael H. Brackett | ISBN: 0201713063

Poor data quality impacts every facet of today's private enterprises and public organizations. The deplorable condition of this critical resource in organizations around the world lowers productivity, impedes the creation of decision support systems (such as data warehousing), and hinders the development of e-commerce and other strategic initiatives. The future success of organizations will greatly depend on how well they design and maintain their data resources.
Read on for the SDTimes "Book Watch" review.

Designing Systems for Internet Commerce

Author: G. Winfield Treese and Lawrence C. Stewart

Internet commerce poised to revolutionize the way we do business is quickly becoming a reality, with an exploding number of Internet business sites now being deployed. If you are thinking about taking the Internet commerce plunge, read this book. Written by two of the most experienced practitioners in this burgeoning field, Designing Systems for Internet Commerce will guide you through the business and technical considerations of building fully functioning, secure, and financially successful Internet commerce systems. Both comprehensive and practical, this book explains the fundamental principles of system design, reveals best design practices, and offers reality-based advice on implementation. It explores the common issues and critical questions to ask when planning a system for Internet commerce. In addition, it describes the key technologies relevant to electronic commerce and explains how to apply them using numerous examples. The authors'' special focus is problem solving: They discuss the many potential risks, challenges, and stumbling blocks of Internet commerce systems and how best to deal with them. This information will enable you to anticipate and solve the problems you are likely to face, helping you implement an Internet commerce system that effectively serves the needs of your organization and its customers.
Read on for the SDTimes "Book Watch" review .

Distributed COM: Application Development Using C++ 6.0

Author: Jim Maloney | ISBN: 0-13-084874-3

How do you move your Visual C++/MFC expereince into building multi-tier environments? With the help of this book, you will gain a better understanding of OLE DB and ADO, view in-depth code examples and learn master design techniques to create more robust distributed applications.

Don't Park Your Brain Outside: A Practical Guide to Improving Shareholder Value with SMART Management

Author: Francis T. Hartman | ISBN: 1880410486

This book takes a different approach to project management, making the discipline more accessible to the many people who manage or participate in projects. It offers a unique approach to delivering difficult and volatile projects. It brings together the processes and techniques that many exceptional managers use and that researchers are trying to understand -- the balance of hard tools and people skills that lead to highly successful projects.

Driven by Difference: How Great Companies Fuel Innovation Through Diversity

Author: David Livermore | ISBN: 9780814436530

Diversity alone won’t magically spur innovation—it’s just the first step. Today’s workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones—but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Drawing on success stories from Google, Alibaba, Novartis and other groundbreaking companies, Driven by Difference identifies the management practices necessary to guide multicultural teams to innovation. Cultural differences can lead to gridlock, or they can catalyze innovation and growth. This research-based plan turns diversity’s potential into economic reality.

Dynamic E-Business Implementation Management: How to Effectively Manage E-Business Implementation (E-Business Solutions)

Author: Bennet Lientz, Kathryn P. Rea | ISBN: 0124499805

Implementing e-business requires a dynamic approach that can respond to changes in technology, management direction, customer and supplier behavior, and competition. Many traditional project management methods don't work with e-business. This book presents proven real-world management methods that are adaptive, dynamic and flexible in an e-business environment. It tackles the central issues of e-business: the burgeoning market for "buy-side" extranet/Internet procurement and supply chain management/business-to-business, Web-based transactions.

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