There might be something to that Big Brother idea. Keeping an eye on customer use of your website with ClickStream Data can build stronger relationships with clients.
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Don't be shy about getting information out to clients--get pushy.
Cleanliness is next to godliness (whatever that means). Keep your data warehouse squeaky clean to avoid the hazards of dirty data.
In today's world, most consumers have begun to use the Internet to purchase items of some sort or at least to look up information on the Web. And let's face it, people are selfish. Many times, customers will activate a search engine such as Yahoo or Lycos and look for a particular site that interests them. Other times, individuals will go directly to a site that they are familiar with. In both cases, a customer's interaction with the Internet is based on personal likes, dislikes and interests.
By building data warehouses and data marts that integrate customer contact information with product history and customer service information, organizations can truly begin to build a complete picture of their customers and really start to understand their needs and tailor specific messages for each customer.
When people think of methodology, they usually imagine the theorists of IT pontificating on the virtues of an application development strategy. Methodology, in truth, is very important to the success of a data warehousing project. Without methodology, a team can walk blindly into a dark room and come out with the stab wounds of a failed effort.
They won't be duking it out on pay-per-view any time soon, but the battle wages over who is the true Father of Data Warehousing.
Are you getting the most from your ERP?
ERP data warehouses can help turn operational data into strategic information for an organization.
The latest hot spot in the fad-driven world of business intelligence is bringing business together to be more productive and more, well, intelligent.
If you want the whole world (wide web) in your hands, you're in luck. The latest handheld computers, like the Palm Pilot, are bringing wireless BI into the everyday world of project managers and other professionals.