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329 items found

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Unlocking the Power of ClickStream Data

by Vijay Sankaran

There might be something to that Big Brother idea. Keeping an eye on customer use of your website with ClickStream Data can build stronger relationships with clients.

When Push Comes to Shove

by Vijay Sankaran

Don't be shy about getting information out to clients--get pushy.

Dirty Data: Avoid the Pitfalls

by Vijay Sankaran

Cleanliness is next to godliness (whatever that means). Keep your data warehouse squeaky clean to avoid the hazards of dirty data.

Web Personalization and Business Intelligence--The Dynamic Duo of the Digital Age

by Vijay Sankaran

In today's world, most consumers have begun to use the Internet to purchase items of some sort or at least to look up information on the Web. And let's face it, people are selfish. Many times, customers will activate a search engine such as Yahoo or Lycos and look for a particular site that interests them. Other times, individuals will go directly to a site that they are familiar with. In both cases, a customer's interaction with the Internet is based on personal likes, dislikes and interests.

The Promise of Enterprise Relationship Management Data Warehouses

by Vijay Sankaran

By building data warehouses and data marts that integrate customer contact information with product history and customer service information, organizations can truly begin to build a complete picture of their customers and really start to understand their needs and tailor specific messages for each customer.

Is There Method Behind This Madness?

by Vijay Sankaran

When people think of methodology, they usually imagine the theorists of IT pontificating on the virtues of an application development strategy. Methodology, in truth, is very important to the success of a data warehousing project. Without methodology, a team can walk blindly into a dark room and come out with the stab wounds of a failed effort.

Kimball vs. Inmon: You Want the Truth?!

by Vijay Sankaran

They won't be duking it out on pay-per-view any time soon, but the battle wages over who is the true Father of Data Warehousing.

Sucking the SAP Out of Your ERP Data

by Vijay Sankaran

Are you getting the most from your ERP?
ERP data warehouses can help turn operational data into strategic information for an organization.

BI and B2B: The Next Big Thing

by Vijay Sankaran

The latest hot spot in the fad-driven world of business intelligence is bringing business together to be more productive and more, well, intelligent.

BI at Your Fingertips

by Vijay Sankaran

If you want the whole world (wide web) in your hands, you're in luck. The latest handheld computers, like the Palm Pilot, are bringing wireless BI into the everyday world of project managers and other professionals.

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