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How AI Will Transform Project Management

by Bruce Harpham

Artificial intelligence (AI) has arrived in the business world. It's already making an impact in sales and marketing technology. How will it transform your project work?

Using Data to Focus Your Customer Strategy

by Ankur Mittal

Analytics is vital to understanding customer behavior and optimizing operations to attain sustainability. It can be leveraged to avail data-driven decision making—and extrapolated and customized to accomplish numerous objectives, such as reducing costs and optimizing profits from a customer or project. The article seeks to propose four features to reap long-term benefits through concentrated investments.

Be Smart About Being Agile

by Walt Ruday

The use of agile methods lean toward faster delivery of results at a more frequent pace and in a more cost-conscious manner. However, not every project is best suited to be delivered in an agile way. As an agency partner, you need to be honest with yourself about where you are in your agile journey.

The Difference Between Account Managers & Project Managers

by Walt Ruday

It’s not uncommon that organizations with a wide spectrum of service offerings and functional roles have blurred lines between the distinction of account and project management. The reality is that the two roles are quite different—and require different skill sets and focuses.

What It Means to Be a Business Partner

by Wendi Salvaggio

…and why giving someone the title doesn’t just make the magic happen. Thе асt оf partnering relies оn a delicate balance оf mutual support and purpose. In great aspect, thе success оf thе business partner depends оn hоw effectively thе business partner assimilates with, аnd into, thе core business team.

Building Value with Thought Leadership

by Braden Kelley

While most consulting firms find early success because of the strength of their thought leadership, over time many of them tend to under-invest in it. As a consequence, they find themselves vulnerable to new entrants nibbling around the edges of their core business--and see their growth slow down.

Project Management and Business Value Creation

by Diego Escobar

Project managers must ensure that projects are aligned with business strategy and value creation for their company and its shareholders. The author demonstrates the importance of the bridge between the business and project worlds, even when there is not a clear link between their objectives. But one objective always remains the same: to create economic value.

The PM's Top 5 Strategic Challenges

by Kevin Coleman

We are facing a period of unprecedented change. All of those changes have created new and unique challenges that project and program managers face. It's time we get serious about addressing these strategic challenges; here we present five of the top ones.

Social Media: Where to Next?

by Michael Wood

What might the future look like, you ask? Here are some things to ponder as those wishing to command a greater percentage of our consumer spend are finding ways to “customize our experience" through exploiting the opportunities social media, big data analytics and mobility promise once properly integrated.

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