Artificial intelligence (AI) has arrived in the business world. It's already making an impact in sales and marketing technology. How will it transform your project work?
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Analytics is vital to understanding customer behavior and optimizing operations to attain sustainability. It can be leveraged to avail data-driven decision making—and extrapolated and customized to accomplish numerous objectives, such as reducing costs and optimizing profits from a customer or project. The article seeks to propose four features to reap long-term benefits through concentrated investments.
The use of agile methods lean toward faster delivery of results at a more frequent pace and in a more cost-conscious manner. However, not every project is best suited to be delivered in an agile way. As an agency partner, you need to be honest with yourself about where you are in your agile journey.
It’s not uncommon that organizations with a wide spectrum of service offerings and functional roles have blurred lines between the distinction of account and project management. The reality is that the two roles are quite different—and require different skill sets and focuses.
…and why giving someone the title doesn’t just make the magic happen. Thе асt оf partnering relies оn a delicate balance оf mutual support and purpose. In great aspect, thе success оf thе business partner depends оn hоw effectively thе business partner assimilates with, аnd into, thе core business team.
While most consulting firms find early success because of the strength of their thought leadership, over time many of them tend to under-invest in it. As a consequence, they find themselves vulnerable to new entrants nibbling around the edges of their core business--and see their growth slow down.
Project managers must ensure that projects are aligned with business strategy and value creation for their company and its shareholders. The author demonstrates the importance of the bridge between the business and project worlds, even when there is not a clear link between their objectives. But one objective always remains the same: to create economic value.
We are facing a period of unprecedented change. All of those changes have created new and unique challenges that project and program managers face. It's time we get serious about addressing these strategic challenges; here we present five of the top ones.
What might the future look like, you ask? Here are some things to ponder as those wishing to command a greater percentage of our consumer spend are finding ways to “customize our experience" through exploiting the opportunities social media, big data analytics and mobility promise once properly integrated.
Project management is an integral component when launching a digital ad campaign. Here we explore the nuances of digital advertising as they relate to time, quality and communication processes.