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27 items found

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The Role of Social Media in 'Mainstream' Projects

by Andy Jordan

For most project managers, social media is something that is simply not associated with project management—at least in terms of the initiatives they are leading. Does that need to change?

The Business Side of Social Media

by Michael Wood

To unleash the power that social media can bring to a business requires a well-thought-out strategy that combines social media, smart data analytics and specific goals and objects geared at building a sustainable and self-renewing connection with customers.

The Business Side of Social Media (Korean Translation)

by Michael Wood

소셜 미디어가 비즈니스에 가져올 수있는 힘을 발휘하려면 소셜 미디어, 스마트 데이터 분석 및 고객과 지속 가능하고 자체 갱신되는 연결을 구축하는 데 필요한 특정 목표 및 개체를 결합한 잘 계획된 전략이 필요합니다.

How AI Will Transform Project Management

by Bruce Harpham

Artificial intelligence (AI) has arrived in the business world. It's already making an impact in sales and marketing technology. How will it transform your project work?

Using Data to Focus Your Customer Strategy

by Ankur Mittal

Analytics is vital to understanding customer behavior and optimizing operations to attain sustainability. It can be leveraged to avail data-driven decision making—and extrapolated and customized to accomplish numerous objectives, such as reducing costs and optimizing profits from a customer or project. The article seeks to propose four features to reap long-term benefits through concentrated investments.

Be Smart About Being Agile

by Walt Ruday

The use of agile methods lean toward faster delivery of results at a more frequent pace and in a more cost-conscious manner. However, not every project is best suited to be delivered in an agile way. As an agency partner, you need to be honest with yourself about where you are in your agile journey.

What It Means to Be a Business Partner

by Wendi Salvaggio

…and why giving someone the title doesn’t just make the magic happen. Thе асt оf partnering relies оn a delicate balance оf mutual support and purpose. In great aspect, thе success оf thе business partner depends оn hоw effectively thе business partner assimilates with, аnd into, thе core business team.

Building Value with Thought Leadership

by Braden Kelley

While most consulting firms find early success because of the strength of their thought leadership, over time many of them tend to under-invest in it. As a consequence, they find themselves vulnerable to new entrants nibbling around the edges of their core business--and see their growth slow down.

Project Management and Business Value Creation

by Diego Escobar

Project managers must ensure that projects are aligned with business strategy and value creation for their company and its shareholders. The author demonstrates the importance of the bridge between the business and project worlds, even when there is not a clear link between their objectives. But one objective always remains the same: to create economic value.

The PM's Top 5 Strategic Challenges

by Kevin Coleman

We are facing a period of unprecedented change. All of those changes have created new and unique challenges that project and program managers face. It's time we get serious about addressing these strategic challenges; here we present five of the top ones.

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