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26 items found

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Marketing Mistakes

by Sunil Sharma

Think product development is all coding? Think again.

Marketing Your Project

by Michael Wood

Although the benefits of correctly marketing a project can be many, applying these concepts to projects is not always easy. The following concepts are intended to help you in your project marketing efforts.

The Social Marketing Mountain

by Mike Donoghue

Trying to figure out how you can use social media marketing to your advantage is an exercise in head scratching. But the medium is also considerably less expensive than other marketing methods (at least initially) and is a frontier that needs adventurers.

Topic Teasers Vol. 5: Agile Sales Teams

by Barbee Davis, MA, PHR, PMP, PMI-ACP, PMI-PBA

Question: We are totally committed to agile in our production teams, but is there any way to use the agile philosophy for a sales team?

A. Agile was written by software developers, and any attempt to move it outside of that sweet spot has proven unsuccessful.
B. The agile philosophy is appropriate for any group that needs a flexible approach to providing increased value to the organization through a collaborative approach.
C. Since the Scrum methodology includes software prototyping, testing and rework, salespeople must learn enough code to experience those parts of the agile process to use it.
D. The agile philosophy is appropriate for any group that needs a step-by-step solution that can be replicated by each team in the organization to provide product consistency.

A Marketing Lesson for the Enterprise PMO

by Michelle Stronach

Operating at the executive level creates a conundrum of perception and political challenges for the Enterprise Project Management Office over and above those faced by departmental PMOs. Looking to establish an EPMO? Why not take a few notes from marketing on how to position your unit in the organization for sustainable success?

Project Management for Non-Project Mangers

by Andy Jordan

Is any career exempt from project management skills? You don’t have to be a project manager to practice project management; organizations recognizing this will find more benefits than they expected. Does your HR team have the right outlook?

Managing Sales Projects

by Andy Jordan

For many organizations, a sales cycle is a project--but virtually no one manages it that way. Why not? The answer of course is that no one views a sales cycle as a project...and that's a mistake.

Why Project Management Begins with CRM

by Andy Jordan

For customer-facing organizations, customer relationship management is more than just a sales tool, it’s project initiation manifested. Here, we look at how organizations can better integrate their sales and delivery processes to the benefit of both sides of the business as well as the customer.

Driving Features through CRM

by Andy Jordan

CRM tools can offer tremendous insight into your customer base and their needs. Are you leveraging that information? For most organizations, there’s a better approach than the status quo--and the information is already at your fingertips.

CRM = Customers Really Matter

by Rob Saxon

Rigor in process around project management is not enough to stay professionally relevant. In fact, the nature of our work is such that process may not need to be our primary focus. One PM shares how certain situations can inform us about when process should be emphasized and when relationships should matter more.

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