Adoption of LEED standards is typically framed as a means of reducing operating costs; the greater expense in designing and building sustainable facilities is offset by reduced energy consumption in future years. This becomes a theoretically easy business case that should be readily accepted: an investment in current periods providing future savings in costs. The challenge, however, is two-fold: it requires foresight and a willingness to invest in the long term, and there needs to be confidence that the promised benefits are realistic and attainable.
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Not so long ago, sustainability was heralded as the new fixture of "business as usual". However, after an economic meltdown, investing in green projects wasn't worth the risk. This article discusses how companies that pursue sustainability projects are gaining a true edge over their rivals. In doing so, it identifies four areas that experienced a drop in interest in sustainability projects.