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So many companies find themselves running their business on items associated with hard dollar costs. They understand raw materials cost as so much per unit and labor costs as so much per hour. They manage to budgets that are tied to these hard dollar costs and judge their progress to profitability based solely on these items. Everyone knows there are soft costs associated with running a business as well. Things like turnover, lost productivity, low morale, lost sales or any combination of these items drive the majority of soft cost dollars. These soft costs can have just as big an impact on the bottom line of a business as the hard costs, sometimes even more. Until a company accepts this fact and takes the time to quantify the soft costs they will never understand the true potential of their business.