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Leveraging the Customer to Improve Product Development

deliverable
by Dale Hagemeyer

From the Gartner PPM Summit 2007
If the first time your customers see a product is during a focus group, then you have lost 70 percent of the opportunity to leverage them in the innovation process.

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"The degree of one's emotion varies inversely with one's knowledge of the facts--the less you know, the hotter you get."

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