Importance of Requirements Definition on Marketing & Sales Budgets
Projects typically address a problem or opportunity facing the organization. Professionals leading marketing or sales projects must have a solid expertise in leading teams in the process of defining and prioritizing customer wants and needs. Being able to do so successfully ensures that the project will have clarity and trace-ability of its requirements.
Project Managers who can navigate through this requirements definition process effectively are able to begin the project properly and can ensure that they are proactive as they deal with risks arising from conflicting priorities, competing customer needs, and project issues.
This webinar will provide an overview of a practical approach for leading the team through requirements gathering and definition in order to achieve project success. The webinar will draw on real life examples to reinforce some of the concepts.
Philip R. Diab, MBA, PMP is CEO of the Leadership Formation and served on PMI’s Global Board of Directors from 2003-2008, including serving as the Board’s Chairman in 2008.
Philip Diab has extensive global experience in the professional consulting, financial services and insurance, retail, information technology and training sectors of business and industry. As founder and CEO of Leadership Formation, a consulting firm focused on helping organizations with Strategy, Alignment, Execution, and People, he provides strategic counsel, coaching and facilitation for leading global organizations. He also has advised public and private organizations on management, organizational change, corporate mergers and executive oversight.
Mr. Diab is a recognized leader in Project Management with specific expertise in strategy
transformation, Project Management Offices (PMO), and corporate alignment. As the 2008 Chairman of the Project Management Institute (PMI), Mr. Diab led the Project Management community globally. Part of his responsibilities includes opening a new PMI office in India, interfacing with large and small companies in the GCC including Saudi Aramco, and participating in both the Forbes and Business Week CEO Forums.
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